Picture waking up to the golden light of Bacolod mornings, strolling through tree-lined avenues toward a cozy neighborhood café, or watching your children walk safely to school—all without leaving your community. This is everyday life reimagined at Saludad, PHINMA Properties’ first masterplanned township in Bacolod, proudly designed with Bacolodnons and for Bacolodnons.
Saludad is not another imported idea from Manila. It is a love letter to Bacolod’s heritage, crafted in collaboration with JEPP Real Estate Co., a firm deeply rooted in the city’s history, and brought to life by Royal Pineda+, the award-winning architectural studio known for its Modern Filipino philosophy and “Practical Luxury” approach. Together, they’ve created a township that feels both familiar and forward-thinking—a place where local warmth meets world-class design.
“Bacolod has always had a strong sense of identity and community,” said Raphael B. Felix, President and CEO of PHINMA Properties. “Saludad was built through collaboration—with Bacolodnons sharing their stories and aspirations—so it reflects who they are and how they live.”
Within its borders lies a complete ecosystem built for Bacolod’s rhythm of life. Maayo Terraces offers mid-rise condominium living that balances comfort, practicality, and modern sensibility. For those who dream of building their own homes from the ground up, Likha Estates provides generous lot-only options, allowing families to craft spaces that evolve through generations.
The township extends beyond housing—it thrives as a hub of learning, livelihood, and leisure. Southwestern University PHINMA brings accessible, quality education to the community, while PHINMA Hospitality’s TRYP by Wyndham Hotel makes Saludad a destination for travelers and locals alike.
At its heart lies the town center—a walkable retail and lifestyle district where Bacolod’s entrepreneurial spirit shines. Here, family-run cafés, homegrown brands, and creative ventures will find a home, alongside returning Bacolodnons looking to bring their success stories back where they began. More than a marketplace, it will be a living showcase of Bacolod pride and ingenuity—a place where business and community grow side by side.
Bacolod itself is ready for such a vision. As one of the fastest-rising cities in the Visayas, its strong economy, cultural vibrancy, and growing investor confidence have transformed it into a magnet for professionals, families, and entrepreneurs seeking balance between opportunity and quality of life.
Behind this landmark project stands PHINMA Properties, a trusted name in Filipino housing for over three decades, with more than 22,000 families served nationwide. Backed by the PHINMA Group’s strength in education, construction, and hospitality, the company has evolved from building homes to shaping holistic, masterplanned communities—beginning with Saludad.
“Saludad is a homegrown story,” Felix shared. “It’s rooted in Bacolod’s culture, strengthened by local collaboration, and inspired by the PHINMA vision to make lives better through meaningful spaces.”
Saludad isn’t just a township—it’s Bacolod’s next great neighborhood. Thoughtfully planned, proudly local, and built to last, it embodies the promise of a city moving confidently toward its future—crafted by Bacolod hands, inspired by Bacolod hearts, and designed for generations of Bacolodnons to come.