The provincial government of Laguna officially launched its Pilgrimage Tourism Program on Saturday, aiming to position the province as a premier destination for faith-based travelers and stimulate local economic growth.
The program was launched at the National Shrine of San Antonio de Padua in Pila, a historic site known as the home of the patron saint of lost items.
Governor Sol Aragones and Rev. Monsignor Jerry Bitoon led the signing of a Covenant of Support for the initiative.
Aragones said that the program is designed to highlight the province’s rich heritage, historic churches, and spiritual landmarks. Beyond promoting religious sites, the initiative will directly support local products and enterprises across its towns and cities.
“There are many stories we can draw from our local traditions and devotions,” Aragones said, adding that the effort will provide livelihood opportunities for tourism workers and micro, small, and medium enterprises (MSMEs).
Various stakeholders, including tour operators, tourism officers, and local leaders, expressed their full support, viewing the program as a potential key driver to stimulate the economy and strengthen community involvement in accommodating pilgrims.
The Laguna Tourism, Culture, Arts and Trade Office is scheduled to hold a seminar-workshop for tourism officers from all 24 municipalities and six cities from November 24 to 26 to finalize the program’s operational framework.
