Flag of Japan. Photo by Kulbir on Pexels.com
The Japanese government is planning to significantly increase the number of overseas tourists visiting its national parks, setting a new target of 14 million annually by 2030.
Officials from the Environment Ministry said the goal represents a substantial rise from the figures recorded in 2025 and will be integrated into updated policy guidelines for park development and promotion.
The initiative forms part of a broader strategy aimed at boosting tourism while maintaining environmental protection across the country’s natural sites.
Authorities said the program will focus on making parks more accessible to visitors, including improvements in transportation links and facilities.
Efforts will also include expanding multilingual services to better accommodate travelers from different countries and enhance their overall experience.
Government data showed that nearly 10 million foreign visitors went to Japan’s national parks in 2025, reflecting a strong recovery from the downturn caused by the COVID-19 pandemic.
The figure surpassed earlier benchmarks that aimed to restore visitor numbers to pre-pandemic levels, indicating renewed global interest in Japan’s природ destinations.
The updated target aligns with the administration’s wider objective of attracting up to 60 million inbound tourists annually by the end of the decade.