EastWest Priority forum: Navigating succession planning in family businesses

A speaker presenting at the EastWest Priority forum, with a slide behind showing 'Future Proofing Your Family Business'.

EastWest Priority recently convened an exclusive forum for clients spanning its Priority, Retail, and Corporate segments, focusing on succession and long-term planning within family-led enterprises. This timely event was especially relevant for companies and legacy groups managing generational transitions and seeking to instill structure and continuity in their operations.

Celebrating EastWest’s 30th Anniversary alongside the Filinvest Group’s remarkable 70th year, the forum encapsulated the broader narrative of the conglomerate: a journey from a single-family venture to one of the Philippines’ most diversified business groups.

The session provided a platform for understanding the necessary ingredients for sustaining a thriving business across generations—particularly as leadership shifts and market dynamics become increasingly complex.

EastWest CEO Jerry Ngo highlighted the importance of clarity, alignment, and intentional planning in navigating change. He emphasized that establishing stable systems and preparing future leaders in advance can lead to more strategic and seamless transitions.

A panel discussion at an EastWest Priority event titled 'Future Proofing Your Family Business,' featuring three speakers addressing family business governance. The backdrop displays the event's name and tagline.

The event featured Professor Marleen Dieleman of IMD Singapore, a renowned expert in family enterprise strategy, who introduced the Lotus Model—a framework designed to foster open intergenerational dialogue, clarify decision-making roles, and enhance leadership coherence.

“Succession planning is as much about communication as it is about control,” Professor Dieleman remarked. “When families invest time in defining roles, expectations, and direction, transitions tend to occur with less friction and greater alignment.”

Following the presentation, participants engaged in a lively forum with Professor Dieleman, discussing real-life succession scenarios, posing candid questions about decision rights and role clarity, and sharing insights with peers facing similar challenges. The collaborative atmosphere was both thoughtful and engaging, driven by a collective commitment to ensuring continuity while preserving family identity.

The forum also included valuable contributions from next-generation leaders of the Filinvest Group, Issa Gotianun Yap, Director and Head of the Strategy and Transformation Office at EastWest, and Francis Gotianun, First Senior Vice President of Filinvest Hospitality Corporation.
They provided practical reflections on governance, the significance of intentional transitions, and the necessity of continually realigning business objectives to meet evolving family and market needs.

Also present were Jonathan Gotianun, Joseph Yap, and Josephine Gotianun Yap, representing the family’s broader engagement in shaping the future of the diverse Filinvest Group.

Key takeaways from the session included:

  1. Define Roles Early: Establishing clarity regarding roles and decision rights from the outset enables each family member to contribute effectively, minimizing friction during major decisions.
  2. Structured Family Discussions: Approaching discussions with a clear agenda helps differentiate business matters from personal dynamics, fostering healthier dialogue.
  3. Ongoing Governance Development: Treat governance as an evolving process. Starting small and maintaining consistency fosters a culture of discipline and accountability that can grow alongside the business and family.

“We designed this forum to be practical and relevant to the realities our clients face,” shared Rafael S. Algarra, Jr., head of financial markets and wealth management.

“Many are considering how to protect their legacies while empowering the next generation to lead confidently. Our discussions were tailored specifically to address their current decisions. At EastWest Priority, we collaborate closely with our affluent clients—not only focusing on investment growth and net worth enhancement but also on building a legacy that endures for generations. Creating a space for meaningful conversations is invaluable.”

The session served as a robust platform for dialogue and discovery, reminding business leaders that long-term success is rarely a matter of chance. Instead, it is forged through sound judgment, sustained effort, and a mutual willingness to evolve.

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