Grassroots creators turn social commerce winners with TikTok Shop’s “Live to Shine”
TikTok Shop creators Iwa Moto, Dani Barretto, Daddy Louie, and Miss Dioza with their teams during the training phase of Live to Shine, guiding participants through practical live selling exercises and coaching sessions. TikTok Shop has wrapped up its first-ever creator reality show and live selling competition, “Live to Shine,” marking a major step in…