Dorothy Ching
At the Jollibee Group, leadership is shaped not just by position, but by purpose, perseverance, and the power to make a lasting impact.
Across the organization’s marketing, operations, and global shared services teams, women leaders are helping steer the company forward, bringing to life its Choose Joy! employer value proposition through the way they lead, inspire teams, and create meaningful business results.
Their journeys may differ, but they share a common thread: a commitment to building workplaces where people can grow, contribute, and find genuine purpose in what they do.
For Ana Lourdes Limbaga Aluyen, now President of Chowking Philippines, leadership was built from the ground up. Her story began in 1995 as an assistant store manager in Zamboanga City, and over the next three decades, she took on various roles across operations, led teams in different regions, overcame crises, and helped drive sustained business growth. Her rise to the top reflects the kind of long-term development that becomes possible when trust, mentorship, and opportunity come together.
She recalls feeling seen and supported early in her career, an experience that helped shape her own leadership philosophy today. For Aluyen, leadership means taking responsibility in difficult moments and giving credit where it belongs when success is achieved. It is a mindset that mirrors the company’s culture of accountability, empowerment, and shared success.
For Dorothy Ching, Vice President for Marketing of Jollibee Philippines, leadership carries a different but equally meaningful weight. Since joining the company in 2022, she has helped ensure that Jollibee remains relevant to a new generation of Filipinos while preserving the qualities that made the brand iconic in the first place.
What stood out to her most was not only the scale of the business, but the emotional connection the brand holds in people’s lives. For Ching, this sense of responsibility defines the way she leads. She believes high standards must go hand in hand with empathy, and that people perform at their best when they feel trusted, respected, and supported. That balance of excellence and care reflects the kind of workplace culture the Jollibee Group continues to build.
Behind the scenes, Maria Fe Monina Jayma-Cacayan, Vice President and Head of Finance & Accounting and HR Shared Services at Jollibee Worldwide Pty Ltd, plays a critical role in powering the company’s growth from within. Joining the organization in 2020 at the height of the pandemic, she led complex efforts to integrate shared services functions across markets and brands, helping strengthen the systems, processes, and people that support the business at scale.
For Cacayan, leadership is rooted in enabling others to thrive. She finds fulfillment in knowing she can make a meaningful difference in the workplace, and she values being part of an environment where she feels empowered to contribute. Her perspective also reflects a modern and inclusive view of leadership. For her, what matters most is not labels, but the strengths, values, and perspectives each person brings, and whether the workplace allows those qualities to flourish.
Together, these stories reflect a culture that goes beyond career advancement. They highlight the Jollibee Group’s commitment to building an environment where people are given the space to grow, lead, and succeed.
Today, women make up 53 percent of the company’s workforce and hold 48 percent of senior leadership roles, underscoring a workplace where opportunities are shaped by capability, performance, and potential.
As the Jollibee Group continues to expand its global footprint, leaders like Aluyen, Ching, and Cacayan show what purposeful leadership truly looks like. Their stories are not only shaping the future of the company, but also creating a workplace where growth, grit, and impact are part of everyday life.
