The Travel Alliance, made up of leading mobile operators Singtel, AIS, Taiwan Mobile, GOMO Philippines, KDDI, Telkomsel, Optus, and HKT, has officially launched WanderJoy — the world’s first cross-border rewards programme developed by telcos. Announced at the KDDI SUMMIT 2025 in Tokyo, WanderJoy aims to revolutionize the travel experience by connecting millions of customers to curated privileges, seamless connectivity, and exclusive perks across borders.
The new platform was created in response to the growing need for a unified travel rewards experience. As highlighted in the Asia Pacific Loyalty Programs Intelligence Report 2025, regional travellers still face challenges such as fragmented reward systems, SIM-swapping hassles, language barriers, and inconsistent benefits abroad. With over 350 million customers already enjoying top-tier 5G and roaming coverage, the Alliance is now bridging the gaps with WanderJoy — a single, frictionless platform offering premium airport privileges, entertainment, dining, and lifestyle rewards in one place.
“The Travel Alliance members are evolving from being simple connectivity providers to becoming travel enablers,” said Anna Yip, CEO of International Digital Services at Singtel and Chairperson of the Travel Alliance. “People today rely on their phones to plan, book, and navigate their journeys. With WanderJoy, we’re turning those moments into opportunities to discover, connect, and enjoy. Whether it’s family adventures, fine dining, wellness getaways, or outdoor thrills — WanderJoy puts meaningful travel experiences right at their fingertips.”
Yip also underscored how the initiative signals a new era of collaboration in the industry. “We’re blending telco data with insights from hospitality, retail, and transport to unlock fresh possibilities for cross-industry growth. WanderJoy represents a collective vision — to make travel simpler, smarter, and more joyful for millions of users across Asia-Pacific.”
Accessible through member apps such as myAIS, The Club, KDDI au Unlimited Data Overseas, GOMO PH, My Singtel, Taiwan Mobile, and MyTelkomsel, WanderJoy offers an expanding catalogue of premium travel experiences. Since its soft launch in June 2025, the platform has quickly grown into a trusted digital companion for travellers, supported by global partners including DragonPass, Estée Lauder, Grab, KKday, Omio, and Trip.com — offering everything from lounge access and hotel deals to exclusive lifestyle rewards.
Travellers can enable notifications and check their telco apps regularly for new seasonal offers as WanderJoy continues to grow its ecosystem across the region.
Learn more at www.wanderjoy.com.