Christian Hotz, Claude Bernard & Edox Marketing and Sales Director, Member of the Board, with influencers during the Grand Brand Launch of Claude Bernard in the Philippines held at the Evia Lifestyle Center.
From the serene village of Les Genevez, Switzerland, to the vibrant luxury scene of the Philippines, Claude Bernard brings its storied watchmaking heritage to a new audience. Established in 1973, the proudly independent brand is renowned for its hand-assembled timepieces, staying true to the precision and artistry that define Swiss horology.
Each Claude Bernard watch is a testament to meticulous craftsmanship—marrying tradition with contemporary design. Featuring high-quality mechanical and quartz movements, every model is built to exacting Swiss standards, with premium materials such as sapphire crystal and stainless steel. The result: timepieces that exude both elegance and reliability for the modern wearer.
“As we expand into the Philippine market, we’re thrilled to introduce our atelier’s spirit to a new generation,” shares Christian Hotz, Marketing and Sales Director and Board Member of Claude Bernard and Edox. “Partnering with Lucerne, we can now offer Filipino collectors a watch that embodies authenticity, craftsmanship, and timeless style.”
Signature collections: Timeless design with a modern edge
Claude Bernard’s range of watches speaks to understated luxury and versatility. The Classic Collection features elegant, enduring designs, while the Slim Line Collection offers a refined, minimalist aesthetic with ultra-slim profiles—ideal for those who appreciate subtle sophistication.
The Aquarider brings a sporty edge, designed for versatility and built to endure with water resistance up to 200 meters. For women, the Dress Code collection introduces delicate proportions and feminine details that elevate everyday elegance.
Adding to the lineup is Proud Heritage, a vintage-inspired series that pays tribute to the golden age of aviation. With bold crowns and distinctive details, these models blend historical charm with modern performance.
Across all collections, Claude Bernard maintains a commitment to Swiss movements, sapphire glass, carefully crafted cases, and hand-assembly—hallmarks of a brand that defines accessible luxury.
In partnership with Lucerne: A refined entry into the Philippine market
Claude Bernard’s official launch in the Philippines is made possible through its collaboration with the Lucerne Group, the country’s leading authority in luxury timepieces. Known for its discerning selection of global watch brands, Lucerne ensures that Claude Bernard’s debut is marked by the quality and prestige it represents.
Filipino customers can now discover the brand at select Chronos, Wristpod, and Swiss Gear boutiques nationwide. Each store offers a curated experience that reflects the elegance and craftsmanship Claude Bernard is known for.
Whether you’re a seasoned enthusiast or just beginning your journey into fine watchmaking, Claude Bernard invites you to experience the harmony of heritage, innovation, and style—crafted in Switzerland, worn around the world.