Shopee, the leading e-commerce platform across Southeast Asia, Taiwan, and Brazil, has announced a strategic collaboration with Meta to launch a new suite of tools designed to redefine how people shop, sell, and create on social media. The partnership introduces seamless product discovery on Facebook and direct purchasing through Shopee, unlocking powerful opportunities for creators, brands, and small businesses alike.
At the heart of this collaboration are two major innovations: a simplified affiliate marketing system and enhanced Facebook Live capabilities powered by Collaborative Ads—both aimed at helping creators earn more and shoppers enjoy a frictionless buying experience.
“Shopee is deeply committed to strengthening our digital ecosystem and delivering the best possible e-commerce experience,” said Peggy Zhu, Head of Brand and Growth Marketing at Shopee. “By partnering with Meta, we’re making it easier for creators, brands, and sellers to connect their Facebook communities to Shopee’s extensive marketplace. This initiative creates a more dynamic, rewarding space for creativity, commerce, and community to thrive.”
Empowering the creator economy
Through Facebook Affiliate Partnerships—a one-stop dashboard—creators can now link their Facebook and Shopee affiliate accounts, curate relevant products, and tag affiliate listings directly in their posts and Reels. Shoppers who tap these product tags are instantly guided to complete their purchases on Shopee.
As the first official partner for Facebook Affiliate Partnerships, Shopee is paving the way for creators to better monetize their content, engage new audiences, and connect sellers with potential customers.
Affiliates will also benefit from Shopee’s growing suite of support programs, including:
- Higher commission rates and exclusive incentives.
- Free product samples and sponsored collaborations.
- Subscriber vouchers and brand sponsorships.
- Bootcamps, masterclasses, and community events designed to sharpen content creation skills and strengthen online influence.
This partnership underscores Shopee’s growing role in the creator economy—a sector reshaping how people discover and shop online. The impact is already being felt: in 2024 alone, Shopee affiliates produced over 100 million pieces of content through Shopee Live and Shopee Video, a threefold increase from the previous year.
“Affiliates are a cornerstone of the modern digital economy,” Zhu added. “They influence what people buy and how they buy it. By empowering them with better tools, we’re not only enriching the shopping experience but also helping brands and sellers reach their full potential.”
Thai bonsai creator Suparat, who runs the RakBonsai Facebook Page, shared his early experience: “The Facebook Affiliate Partnership was easy to use and smooth to set up. Within just ten days, I started earning from my tagged products. The feedback from fellow creators has been overwhelmingly positive.”
Facebook Affiliate Partnerships with Shopee are now live in Singapore, Malaysia, Thailand, Taiwan, Indonesia, Vietnam, the Philippines, and Brazil—marking a major milestone in global social commerce.
Reinventing Facebook Live
The collaboration also introduces a game-changing feature for brands and online sellers—Facebook Live integration with Shopee via Collaborative Ads.
Now, during livestreams, sellers can showcase products directly from their Shopee catalogues, allowing viewers to click featured items and complete their purchases instantly on Shopee without leaving Facebook. Products can be pinned in real time, with shoppers able to browse details, reviews, and checkout options all within the same experience.
Shopee is the first e-commerce platform to integrate with this Meta beta product, currently being piloted in Thailand, Indonesia, Vietnam, and the Philippines. Expansion to additional markets is planned soon.
“With these updates, Meta is evolving to meet the region’s changing digital habits,” said Damian Kim, APAC Director of Monetization at Meta. “By merging content discovery, affiliate engagement, and livestream shopping, we’re enabling users to act on their interests instantly. The early success of our partnership with Shopee proves that meaningful discovery and seamless commerce can go hand in hand.”
As e-commerce and social media continue to converge, the Shopee–Meta collaboration marks a bold step forward in making online shopping more interactive, inclusive, and creator-driven.
For more information, visit the Facebook Affiliates Partnership page on Shopee.