Security Bank launched its flagship credit card rewards platform, BetterBanking Rewards, at the “Ready. Set. Redeem!” event at Shangri-La Plaza on October 27, 2025. Television personality, model, and vlogger Wil Dasovich joined the event to demonstrate how easy it is to redeem points via BetterBanking Rewards. Also pictured are host Mark Wei and Elixir Javier.
Security Bank has officially raised the bar for customer rewards with the launch of its BetterBanking Rewards platform, unveiled during the vibrant “Ready. Set. Redeem!” event and mall takeover at Shangri-La Plaza, Mandaluyong City, on October 27, 2025.
The immersive launch transformed the upscale mall into an experiential hub where guests explored the bank’s newest innovation—an all-digital, real-time rewards ecosystem designed to make earning and redeeming points faster, easier, and more meaningful for cardholders. The event featured interactive booths and live product demos that allowed attendees to experience firsthand how effortless rewards redemption can be, signaling what the bank calls a new era of convenience and control.
At the heart of BetterBanking Rewards is Security Bank’s commitment to making every swipe, tap, and purchase more rewarding. The platform gives customers an intuitive, fully automated experience for viewing, managing, and redeeming points in real time.
Meri Filart, Vice President and Head of Credit Cards, said the bank’s goal was to put customers in full control of their rewards. “BetterBanking Rewards will redefine how our customers experience banking—by making every transaction rewarding, every moment convenient, and every point meaningful,” she said.
Security Bank’s Meri Filart, VP and Credit Cards Head, and Patricia Tan, SVP and Chief Marketing Officer, spoke about the customer-centric benefits of BetterBanking Rewards during the Q&A session at the “Ready. Set. Redeem!” event on October 27, 2025 at Shangri-La Plaza.
“We listened to our customers and understood their need for flexibility and transparency. That’s why we built this platform around simplicity, speed, and empowerment. Every swipe should feel rewarding—and now, it truly is,” Filart added.
Through BetterBanking Rewards, Security Bank cardholders enjoy real-time tracking and redemption of reward points, the ability to pay with rewards at any location that accepts Mastercard, and the option to exchange points for rewards with over 100 airline miles and hotel loyalty programs.
These enhancements position BetterBanking Rewards among the most advanced loyalty ecosystems offered by any local bank, putting innovation and customer satisfaction at the forefront of Security Bank’s digital strategy.
The platform has already earned international recognition, winning major industry honors such as Best Customer Loyalty Program by the International Finance Awards, Best Advance in Loyalty/Rewards Programme by Retail Banker International, and Credit Card Initiative of the Year by Asian Banking & Finance.
“We’re continuously reimagining what banking should feel like,” added Filart. “BetterBanking Rewards is just the beginning of a more personalized, digital-first experience that empowers customers to enjoy the rewards that truly matter to them.”
Customers can apply for a Security Bank credit card through www.securitybank.com and register for BetterBanking Rewards via the Security Bank mobile app or website to start earning and redeeming points anytime, anywhere. With BetterBanking Rewards, Security Bank reinforces its promise of BetterBanking—a smarter, faster, and more rewarding way to experience everyday banking.
