Whether it’s a spontaneous house jam or a full-blown outdoor celebration, Samsung’s new line of Sound Towers promises to make every moment sound larger than life. As the global leader in TVs and soundbars, Samsung is now turning up the volume on portable audio—bringing bold sound, dazzling lights, and limitless fun to wherever the party happens.
To celebrate the launch, Samsung transformed its venue into a live, interactive music festival, complete with electrifying sets from OPM favorites Over October and The Itchyworms. Guests didn’t just listen—they felt the sound, as the new Sound Towers filled every corner with deep, immersive beats.
“Music connects people in the most powerful way,” said Chris Almazan, Samsung Philippines Head of AV Business. “These new Sound Towers were made for that exact purpose—to bring people together through unforgettable sound and energy, no matter where they are.”
Samsung’s new Sound Towers redefine what it means to have a “mobile sound system.” Built for performance and convenience, the lineup delivers big audio power in compact, travel-ready designs.
The MX-ST50F stands out as the ultimate party-on-wheels with its built-in handle, durable wheels, and up to 18 hours of battery life. With customizable bass levels and vibrant lighting modes, it transforms any setting—from a chill beach setup to a backyard bash—into a concert experience. During the launch, content creator and dance instructor Michelle Kawpeng turned the Dance Zone into a high-energy spectacle, powered by the tower’s thumping beats.
Meanwhile, the MX-ST40F invites every user to become their own DJ. With built-in sound effects, remix samplers, and up to 12 hours of playtime, anyone can experiment and perform on the fly. DJ Hoest led guests through spontaneous mixes, while the Group Play feature—linking up to 10 towers—proved that the more, the louder, the better.
With the Samsung Sound Tower App, users can take full control of their music from their phone—adjusting EQs, tweaking lighting effects, and even switching to Karaoke Mode. During the launch, guests grabbed the mic and sang their hearts out at the Sing Zone with Over October’s Josh Buizon, showing that great sound isn’t just heard—it’s shared.
“The sound towers are engineered to deliver powerful, punchy audio that turns simple gatherings into experiences worth remembering,” Almazan added. “It’s about making music come alive anywhere.”
The event also teased upcoming episodes of Samsung Sound Sessions, a digital series featuring top Filipino artists performing live using Samsung’s latest audio gear. The Itchyworms’ set previewed their December episode—one of many Thursday releases that highlight how different genres come to life through dynamic, heart-thumping sound.
With the new Samsung Sound Towers, your playlist isn’t just background noise—it’s the heartbeat of every gathering. Now available at the Samsung Online Store, these towers come with up to ₱2,117 off and a free microphone until December 31, 2025.
Turn up the volume on your life’s best moments. Visit Samsung Sound Devices to learn more.
