The proposed Saludad township project of PHINMA Group of Companies in Bacolod City. The conglomerate on Thursday (Oct. 9, 2025) said sales of mid-range priced condominium units in provincial areas remain resilient, unlike in Metro Manila, as noted in a recent report of a property consultancy firm. (Photo courtesy of PHINMA)
While Metro Manila’s mid-range condominium market faces sluggish demand, regional property hotspots are proving far more resilient — and even thriving.
Leechiu Property Consultants reported Monday that the middle-income residential segment — priced between P2.3 million and P4 million — grew by 32 percent year-on-year as of the third quarter of 2025, but declined by 17 percent quarter-on-quarter, making it the only housing bracket to post negative performance during the period.
But outside the capital, the story is strikingly different. PHINMA Group of Companies said its 21-hectare mixed-use township in Bacolod City, Saludad, continues to attract strong demand from both local buyers and overseas Bacolodnons.
Since launching Maayo Terraces Tower 1, a mid-rise condominium, in April 2025, PHINMA has already sold 36 percent of available units. “Early inquiries for Maayo Terraces reflect a positive market response to Saludad’s vision of integrated, community-centered living—proof that Bacolod’s demand remains healthy and values-driven,” the company said in a statement.
Residential lot sales at Likha Estates have reached 27 percent just a year after their release, while commercial lots have seen 23 percent take-up.
“While Metro Manila experiences some cooling in the mid-income segment, regional markets like Bacolod remain active and resilient,” PHINMA explained. “Saludad is designed for the growing segment of professionals, BPO and KPO employees, OFWs, and families seeking quality homes in livable, well-connected communities beyond the capital.”
Looking ahead, PHINMA said it plans to expand similar mid-income developments across key growth areas in the Visayas and Mindanao. “Beyond Bacolod, PHINMA Properties continues to explore opportunities in other cities where the property market remains healthy, vibrant, and full of potential,” it added.
The contrasting trends underscore a major shift in the Philippine real estate landscape: as Metro Manila cools, the regions are rising — driven by more affordable land, improving infrastructure, and the growing appetite for better living outside the crowded capital.
