Miss Universe 2025 3rd Runner Up Ahtisa Manalo shares an inspiring message to the candidates of this year’s Miss Universe Philippines.
PlayTime Entertainment has formalized a multi-year partnership with Miss Universe Philippines, positioning the company as the pageant’s Official Entertainment Partner and marking a key step in its transformation into a diversified entertainment powerhouse.
The announcement was made during the official Miss Universe 2026 Press Presentation, underscoring a relationship that builds on earlier collaborations between PlayTime Entertainment and the Miss Universe Philippines organization.
The new agreement signals a long-term commitment to developing entertainment-driven platforms that elevate Filipino talent and advocacy on both national and global stages.
At the core of the partnership is a shared belief in empowerment and purpose-led storytelling. Miss Universe Philippines’ guiding theme, “Love Above All,” and its four pillars—positivity, transformation, charity, and national pride—closely align with PlayTime Entertainment’s brand philosophy as an integrated entertainment company focused on meaningful audience connection.
“This partnership represents the evolution of our mission to elevate Filipino excellence on the global stage,” said Krizia Cortez, Director of Public Relations at PlayTime Entertainment. “As we continue to grow into a comprehensive entertainment ecosystem, we see the same spirit of beautiful transformation in Miss Universe Philippines—empowering Filipinas to share their stories, champion causes, and represent the country with pride.”
Krizia Cortez, Director of Public Relations at PlayTime Entertainment announces the long-term partnership with Miss Universe Philippines.
Miss Universe Philippines CEO and President Jonas Gaffud welcomed the collaboration, noting that PlayTime Entertainment’s experience in talent development and audience engagement makes it a natural fit for the organization’s vision. He said the partnership will open new opportunities for candidates to strengthen their platforms, inspire communities, and create impact beyond the competition itself.
Leveraging its strengths in content creation, storytelling, and platform development, PlayTime Entertainment will play a central role in enhancing the Miss Universe Philippines journey. Through entertainment-driven initiatives and production support, the company aims to help candidates communicate their advocacies more effectively, expand their reach, and build deeper connections with audiences across the country.
The partnership also reflects a broader alignment in values, with both organizations championing authentic Filipino representation, growth, and excellence. Beyond pageantry, the collaboration is expected to support charitable and community-focused initiatives that translate visibility into tangible social impact.
“Our continued partnership with Miss Universe Philippines reinforces our role as an advocate of Filipino excellence,” Cortez added. “We believe in creating entertainment platforms where Filipinos can shine, inspire others, and make a difference. This collaboration is both a natural progression and a meaningful milestone in our journey as an entertainment company.”