Mang Inasal, the Philippines’ grill expert, marked a major milestone at the 61st Anvil Awards after clinching three prestigious recognitions for its creative and forward-looking marketing initiatives.
The brand earned Silver Anvil Awards for Best Use of Social Media for its crowd-favorite 4 Cheese Halo-Halo campaign, as well as Best Use of Partnerships and Best Use of Influencer Marketing for its MI UNIVerse campaign.
The triple win underscores Mang Inasal’s strong connection with today’s digital-first consumers, driven by engaging content, strategic collaborations, and authentic storytelling across platforms.
According to Mike V. Castro, the recognition reflects the brand’s long-standing commitment to staying relevant while remaining rooted in Filipino values.
He said Mang Inasal has always believed in the power of authentic storytelling and community engagement, adding that the Anvil Awards affirm a marketing approach that is innovative, meaningful, and closely aligned with real customer experiences. He noted that the brand will continue exploring creative ways to bring Mang Inasal closer to Filipinos nationwide.
The award-winning campaigns highlighted Mang Inasal’s agility in navigating modern digital spaces while staying true to its promise of Ihaw-Sarap and Unli-Saya for all.
Mang Inasal’s Digital and PR team, led by Mari P. Aldecoa (fourth from left), receives the Anvil Awards, with its PR agency, Grupo Agatep led by Normal Agatep, APR (second from right), from PRSP Trustees Engelbert Apostol (far left) and Steve Michael Moore, Jr. (far right).
By blending humor, partnerships, and influencer-driven storytelling, the brand successfully resonated with younger audiences without losing its mass appeal.
Presented annually by the Public Relations Society of the Philippines, the Anvil Awards are widely regarded as the country’s highest recognition for excellence in public relations. Often described as the Oscars of PR practice in the Philippines, the awards celebrate campaigns that demonstrate strategic insight, creativity, and measurable impact.
For the latest Mang Inasal updates, promotions, and delivery deals, visit www.manginasal.ph, order via https://order.manginasal.ph/, and follow Mang Inasal on its official social media channels.