Kris Aquino was recommending her favorite finds long before “add to cart” became part of everyday conversation. Now, the woman whose personal picks could spark a shopping hunt is bringing that familiar candor to Shopee.
Returning as a brand ambassador, Kris has been named the Queen of All Shopee. The role will put her product discoveries and opinions at the center of the platform’s upcoming shopping events, including its 10.10, 11.11 and 12.12 mega sales.
“I’ve always enjoyed sharing the things I genuinely like, and I think people know by now that I can be very particular about my choices,” Kris said. “Coming back to Shopee feels very natural because I already shop here.”
For years, audiences followed her recommendations across beauty, fashion, food and travel. Her appeal was in the details: Kris would say what caught her attention, what worked for her and why she thought something was worth trying. That approach will carry over to Shopee Live, where viewers can ask questions while she explores products and deals in real time.
“I actually think I’ll be a good live seller,” she joked. “Live Selling is fun because anything can happen. There’s no editing, people can ask me questions right there, and I get to react in the moment.”
Kris said she is already a regular Shopee shopper and has subscribed to Shopee VIP since December 2025. As the Christmas rush approaches, she plans to use its daily 20% discount and other perks for gifts, family purchases and perhaps a few things for herself.
“If you know you’re going to shop, then you might as well make every purchase count,” she said. “I’ve experienced the savings myself with Shopee VIP, and those savings really do add up.”
Kris is set to make her Queen of All Shopee debut in September. Shoppers can then tune in during the year-end mega sales to see what earns a place in her cart—and hear her verdict straight from the source.
