Jollibee Group, one of the world’s fastest-growing restaurant companies, has once again asserted its dominance in the Philippine market, as three of its most iconic brands—Jollibee, Mang Inasal, and Chowking—earned top spots in the Brand Finance Philippines Top 50 2025 rankings.
The annual report recognizes the strongest and most valuable brands in the country, based on metrics such as brand strength, market performance, and consumer perception.
“As we grow globally, we remain committed to nurturing brands that Filipinos love,” said Ernesto Tanmantiong, Jollibee Group global president and CEO. “These latest accolades are a testament to the trust of our customers, the commitment of our franchisees, and the relentless dedication of our teams.”
The recognition reflects Jollibee Group’s continued focus on building emotional connections with consumers, delivering value through innovation, and making strategic brand investments.
Jollibee: The icon of Filipino pride
Jollibee, the flagship brand, retained its position as the 2nd Most Valuable Filipino Brand for the second year in a row and continues to rank among the Top 10 Strongest Brands in the country.
Its signature offerings—Chickenjoy, Jolly Spaghetti, and Yumburger—remain cultural staples across Filipino households, symbolizing familiarity, comfort, and joy.
Mang Inasal: Soaring with strength and loyalty
Mang Inasal continued its impressive rise, landing as the 25th Most Valuable Filipino Brand in 2025 and breaking into the Top 10 Strongest Brands list.
Its affordable grilled meals, known for their ihaw-sarap and unli-saya value proposition, have made it a go-to for Filipino families nationwide.
Chowking: A rising powerhouse
Chowking was named this year’s Brand to Watch, signaling strong growth momentum and a surge in brand strength.
Climbing to the 32nd spot among the country’s most valuable brands, Chowking’s modernization efforts, menu innovation, and performance across dine-in, takeout, and delivery channels are clearly paying off.
Driving deeper consumer connections
Brand Finance Asia Pacific managing director Alex Haigh pointed to the enduring influence of these brands in Filipino culture, “Jollibee, Mang Inasal, and Chowking have built incredible brand equity through consistent performance, high familiarity, and loyal customer bases. Their rankings are proof of how deeply these brands are embedded in the everyday lives of Filipinos.”
The Brand Finance rankings are based on a combination of marketing investment, stakeholder equity, and business performance—three areas where the Jollibee Group continues to excel.
A global brand with Filipino roots
Joseph Tanbuntiong, Jollibee Group Philippines CEO, credited the company’s teams for the latest milestone, “Our passion for great taste and joyful experiences is what drives our brand value. These honors belong to our hardworking teams who continue to build strong ties with the communities we serve. My heartfelt thanks and congratulations go out to them.”
Jollibee Group’s continued ascent is also being recognized on the world stage, having been named among TIME Magazine’s World’s Best Companies and Fortune Southeast Asia 500, further proving its global ambitions are matched by real results.
Brand Finance’s annual evaluation examines over 5,000 global brands, measuring their value and performance in both domestic and international markets.
For more updates and information, visit the official Jollibee Group website.
