IABC Philippines, PRSP partner with THINKaMuna to advance media literacy

A group of officials from IABC Philippines, PRSP, and MediaQuest Holdings gathered around a table during the signing ceremony for their partnership with THINKaMuna Pilipinas, aimed at promoting media and information literacy in the Philippines.

Two of the country’s leading voices in communications — the International Association of Business Communicators (IABC) Philippines and the Public Relations Society of the Philippines (PRSP) — have officially teamed up with THINKaMuna Pilipinas, the media and information literacy movement spearheaded by Manuel V. Pangilinan-led MediaQuest Holdings, Inc.

The partnership, sealed on August 13, 2025, marks a united push to help Filipinos sharpen their ability to sift fact from fiction, spot credible sources, and engage responsibly in today’s fast-moving digital world.

In a symbolic show of commitment, PRSP Treasurer and IABC Board Member Abigail Ho-Torres, PRSP Vice President for Internal Affairs Norman Agatep, PRSP President Louie Sebastian, TV5 President and CEO Guido Zaballero (representing MediaQuest Holdings), IABC Philippines President Belle Tiongco, IABC Philippines Chairman and PRSP Board Member Joe Zaldarriaga, and MediaQuest Corporate Communications Consultant Ramon Isberto came together for the signing.

Through joint research, capacity-building programs, and knowledge-sharing initiatives, IABC Philippines and PRSP aim to harness their collective influence to inspire a more informed, engaged, and discerning Filipino society.

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