PRESS RELEASE:
MANILA, PHILIPPINES — The Global Tourism Business Association (GTBA) and ONEKLIK Events marked a meaningful milestone on September 17, 2026, formally renewing their long-standing partnership with Tourism Malaysia, Guam Visitors Bureau, Taiwan Tourism Authority, Sunlight Air, and Metrobank as key strategic partners for the 4th Travel Sale Expo (TSE). The official partnership signing was held during a press conference hosted at the Embassy of Malaysia in Manila.
Representing the partners were: Tourism Malaysia Tourism Attaché and Director Mohd Faizal Sharip; Mr. Philip Gejon from the Guam Visitors Bureau; Mr. Marvin Noel D. Cui from Sunlight Air; and Ms. Amabelle Nucom from Metrobank. Signing on behalf of GTBA and ONEKLIK Events was President and TSE Chairperson Michelle Taylan.
“Four years of walking together is more than a partnership — it is a bond built on trust, reliability, and shared purpose,” stated Michelle Taylan. “Today, we proudly strengthen our enduring alliance with Tourism Malaysia, who has stood beside us since our very first edition and remains a pillar of strength for the Travel Sale Expo. At the same table, we extend a warm welcome once again to Guam Visitors Bureau, who has been with us from the very beginning of our expo — as we do to Taiwan Tourism Authority and Sunlight Air. This year, we are especially grateful to Metrobank as one of our major sponsors and official bank partner, alongside the Department of Trade and Industry (DTI), our major sponsor in making this event possible, and with the valued support of our very own Department of Tourism (DOT). Each one brings unique strengths, vision, and commitment — and together, we form a coalition that will truly make travel dreams come alive for thousands across the Philippines and beyond.”
The ceremony underscored the diplomatic and industry significance of the collaboration — recognizing tourism not only as economic activity but as a powerful bridge of friendship, people-to-people connections, and mutual growth between nations.
Tourism Malaysia renews its founding strategic role, advancing the Visit Malaysia campaign alongside reciprocal Philippine destination promotion — further strengthening balanced, two-way tourism between the Philippines and Malaysia.
Guam Visitors Bureau joins as premier Pacific destination partner, opening new horizons for Filipino travelers and industry stakeholders while fostering deeper Philippines–Guam cultural and economic ties.
Taiwan Tourism Authority expands bilateral tourism cooperation, showcasing Taiwan’s rich heritage, scenic beauty, and vibrant exchanges to the Philippine market.
Sunlight Air, the Philippine-based regional carrier, serves as official aviation partner — delivering exclusive fare promotions, expanded domestic and regional routes, and seamless connectivity for expo visitors.
Metrobank, the country’s leading financial institution, provides tailored travel payment solutions, cardholder-exclusive perks, and accessible financing — making regional and international travel more attainable for all.
The 4th Travel Sale Expo runs October 2–4, 2026 at SM Megatrade Hall, Mandaluyong City, under the theme “Where Travel Dreams Come Alive”. The event will feature dedicated destination pavilions, exclusive travel deals, business forums, cultural showcases, singing and dance competitions, and special offers curated by the full partner coalition.
“To all our returning partners: thank you for years of unwavering trust and friendship — we grow stronger because of you,” Taylan added. “To those joining us now: we are thrilled to have you on this journey. Together, we will build an expo that reflects the warmth, diversity, and promise of our shared region — one that serves travelers, industries, and nations with pride, and uplifts businesses, livelihoods, and our economy as a whole.”
