Globe’s artificial intelligence push is starting to show up in its business results. As of August 2026, the company says its AI initiatives had produced ₱1.2 billion in measurable benefits, led by higher revenue from more targeted customer offers.
More than ₱825 million came from AI-powered commercial initiatives involving Globe Rewards, roaming, lending and postpaid services. By using AI to make offers more relevant, Globe aims to improve the customer experience while generating additional sales.
The technology is also changing how the company operates. Globe reported ₱368 million in costs avoided through AI applications in finance, customer engagement, marketing technology and order management. Automation saved more than 52,000 employee hours, equivalent to ₱28 million in productivity gains.
Taken together, those results represent a 2.8 times return on Globe’s AI investment, based on the company’s initial measurement. The reported benefits include revenue, avoided costs and estimated productivity gains; they should not be read as ₱1.2 billion in added profit.
President and CEO Carl Cruz said the company wants to judge AI by the improvements it brings to customers, employees and business performance. That focus is becoming more consequential as AI use spreads across Globe: enterprise adoption reached 90 percent in August, while its community of employee AI builders grew to more than 450.
For Globe, the next measure of success will be whether those employees can keep turning everyday business problems into AI solutions with results the company can track.
