Fullerton Health Philippines has renewed its partnership with Dugenia, Marayan, and Associates Company (DM&A Co.), reinforcing a collaboration that has strengthened the healthcare provider’s digital presence over the past year. The renewed agreement signals a shared commitment to widening Fullerton Health’s reach through strategic content, data-backed campaigns, and human-centered storytelling—cornerstones of DM&A Co.’s Challenge the Usual philosophy.
Over the past year, Fullerton Health Philippines has seen remarkable improvements in audience engagement, content quality, and overall campaign performance. Through thoughtfully crafted posts focused on preventive healthcare, executive screening services, and accessible medical education, Fullerton Health’s social platforms have evolved into trusted spaces for reliable health information.
“Our renewed partnership with Fullerton Health is a reaffirmation of our shared vision to not just inform, but influence healthier decisions among Filipinos,” said Michael Dugenia, Chief Executive Officer of DM&A Co. “We’re proud of what we’ve built together and excited to push boundaries even further as we move into the next phase of our collaboration.”
For Fullerton Health PH, extending the partnership reflects DM&A Co.’s ability to consistently deliver meaningful content aligned with the organization’s mission to promote proactive health management.
“DM&A Co. has demonstrated a deep understanding of our mission to make preventive care more relatable and approachable,” said Carmie de Leon, Country General Manager of RadLink Philippines Corp. and Executive Health Screening Lead PH at Fullerton Health. “Their innovative mindset and commitment to crafting meaningful content have allowed us to reach more Filipinos in impactful ways. Renewing the partnership was a natural choice.”
DM&A Co. Chief Operating Officer Alvin Marayan added that the renewed collaboration strengthens their drive to elevate health storytelling even further through insights, creativity, and cultural relevance. “When you talk about health, you’re talking about people’s fears, hopes, and daily decisions,” he said. “Our goal is to tell stories that honor this human side while empowering audiences with practical information. With Fullerton Health’s continued trust, we’re ready to create even more resonant, value-driven content.”
The dedicated DM&A Co. account team returns fully intact and more energized than ever—composed of Client Servicing Lead and Account Supervisor Maika De Castro; Head of Content and Strategic Planning Officer JJ Ibarreta; PR Associate Martin Alcantara; Content Writer Aira Revilla; and Graphic Artists Joma Unabia and Irish Mendevil. Together, they will continue producing optimized multimedia content that supports Fullerton Health’s ongoing digital transformation.
As Fullerton Health Philippines further expands its network of specialists, hospitals, and diagnostic partners, a strong and consistent digital voice becomes more essential. The extended partnership with DM&A Co. will play a key role in advancing the mission to make preventive healthcare accessible, affordable, and relevant to Filipinos nationwide.
By combining global healthcare standards with the heart of local culture, Fullerton Health and DM&A Co. aim to deepen community trust and help build a more health-conscious nation—one story and one shared experience at a time.
To learn more about DM&A Co., visit www.dma.com.ph. Follow DM&A Co. for updates on Facebook (@dmassociatesco), Instagram (@DMA Co), LinkedIn (@dma-co), and TikTok (@dma_co).