The Makati skyline just gained a striking new addition as Eton Properties officially launched Blakes Tower, a mixed-use high-rise that blends modern living with business convenience in one of the city’s most dynamic districts.
Set in the western edge of Makati’s central business district, Blakes Tower redefines the live-work lifestyle with 15 floors of contemporary residences and 11 floors of premium office spaces, each with its own private lobby and high-speed elevators for maximum comfort and security. Its prime spot at the crossroads of Malugay, Yakal, and Chino Roces Streets means residents and tenants are never far from key business hubs, lifestyle destinations, and transport links.
The launch event gathered clients, business partners, and leaders from across the Lucio Tan Group for an immersive experience of what life at Blakes Tower could be. Guests toured stylish model units, enjoyed sweeping skyline views from the Sky Lounge, and explored amenities designed to balance productivity and leisure.
Adding a playful twist, visitors started their journey with an interactive lifestyle quiz at a digital kiosk — matching their personality and preferences to a suggested unit type and interior style.
“At Eton, homebuying is both a practical and deeply personal decision,” said Donna Kristine Salgado, AVP for Marketing, PR, and Corporate Communications. “Blakes Tower was designed to make that journey more intuitive, helping buyers envision a space that fits their lifestyle and aspirations. The quiz was a fun way to start that conversation.”
For buyers, the biggest draw is its ready-for-occupancy units — a rare advantage in today’s fast-paced market.
“Blakes Tower offers the convenience of moving in right away, without the long wait,” said Kyle C. Tan, President and CEO of Eton Properties. “It’s perfect for professionals, investors, and homeowners who value accessibility, quality, and the ability to start enjoying their property immediately.”
The project already represents nearly 16% of Eton’s residential sales target for 2025, building on the company’s strong momentum from 2024, when residential sales tripled year-on-year thanks to high demand for move-in-ready developments such as 68 Roces, West Wing Villas, 8 Adriatico, and One Archers Place.
With Blakes Tower, Eton Properties expands its growing high-rise portfolio to almost 9,000 units across Metro Manila, cementing its reputation as a developer that delivers not just buildings, but thoughtfully planned communities tailored for today’s urban lifestyles.