Laus Auto Group has tapped industry veteran Froilan G. Dytianquin to lead its Automotive group as Managing Director, marking a pivotal step in the company’s growth strategy across Northern and Central Luzon and beyond.
With more than three decades of proven leadership in the Philippine automotive sector, Dytianquin brings a wealth of experience spanning sales, marketing, network development, and public relations. His career highlights include steering national operations, crafting successful market entry strategies, and fostering strong relationships with both global automotive principals and local dealer groups.
“We believe Froilan’s remarkable track record and deep industry knowledge make him the perfect choice to guide Laus Auto Group into its next chapter,” said Lisset Laus Velasco, Chairman & CEO of Laus Group of Companies. “His expertise and strong dealer partnerships will strengthen the trust we’ve built over the years.”
As Managing Director, Dytianquin will be responsible for shaping strategy, overseeing brand operations, and enhancing dealer engagement across the group’s expanding portfolio.
“It’s a privilege to join Laus Auto Group—a brand synonymous with excellence in Northern and Central Luzon,” said Dytianquin. “I’m eager to build on its legacy by driving customer-first strategies, fostering closer dealer collaboration, and fueling sustainable growth grounded in trust, innovation, and experience.”
Dytianquin is widely respected in the industry for his strategic vision, dealer management skills, and media relations expertise. He played a key role in the rapid rise of a Chinese automotive brand in the Philippines, leading nationwide dealer and marketing programs that propelled it into the country’s top 10 brands in just two years. His nearly 30-year tenure at another major brand saw him rise to First Vice President for Sales and Marketing, contributing to an impressive 11 straight years of sales growth.
His arrival comes at a crucial time as Laus Auto Group fortifies partnerships with existing and emerging brands, while investing in cutting-edge, future-ready retail experiences that will extend its reach well beyond Metro Manila.