Eton Properties Philippines, Inc. and Philippine National Bank have formalized a partnership aimed at widening access to home loan financing for overseas Filipinos and local homebuyers investing in residential property in the Philippines.
The collaboration is designed to provide qualified buyers with a clearer, more streamlined route to bank financing for Eton residential developments, including Blakes Tower at WestEnd Square. For overseas Filipinos planning to secure a home back in the country, the partnership offers a credible financing channel that can be initiated and progressed even while working abroad.
Eton President and CEO Kyle Ellis C. Tan said the partnership reflects both the company’s long-term purpose and a practical response to the needs of Filipino families, wherever they may be based.
“At the heart of our business is a purpose my grandfather, Lucio Tan, has always emphasized: to improve the lives of Filipinos,” Tan said. “This partnership with PNB reflects that commitment. By combining Eton’s focus on well-located developments with PNB’s trusted financial solutions, we are helping more Filipino families take a confident step toward homeownership.”
Tan added that PNB’s strong domestic and international presence strengthens Eton’s ability to support overseas Filipinos who want to invest their hard-earned income in a secure, long-term asset at home.
Eton Sales Head and senior assistant vice president Robert Andrew Adriano pointed to disciplined execution and buyer confidence as key drivers of the company’s residential momentum this year, noting that the partnership directly supports serious buyers seeking both value and a reliable financing partner.
“Our market is deliberate. Buyers value location, long-term returns, and a financing partner they can trust,” Adriano said. “This partnership with PNB strengthens that journey by giving overseas Filipinos and local end-users a clear, credible path to homeownership—one they can start even while abroad.”
Eton said its residential sales performance this year has played a significant role in boosting overall business momentum, supported by stronger buyer conversion and sustained confidence in well-positioned developments.
The memorandum of agreement was signed at the PNB Financial Center in Pasay City, with senior leaders from both organizations in attendance. As members of LT Group, Inc., Eton and PNB said the partnership reflects a shared direction to expand access to essential financial and lifestyle solutions that help Filipino families build long-term stability.