• More than 100 countries and territories will wear custom adidas national jerseys at the Esports Nations Cup (ENC), equipping every team competing across 16 of the world’s most popular esports titles.
• The inaugural four-week event will begin on November 2, 2026, in Riyadh, Saudi Arabia. National team jerseys will be unveiled in the coming weeks.
• The partnership supports the growing convergence of esports, culture, entertainment, and traditional sports, marking a defining moment for the esports industry and the global sporting landscape.
Media Kit
RIYADH, Saudi Arabia / HERZOGENAURACH, Germany, July 30, 2026 — The Esports Foundation (EF) and adidas announced a landmark partnership that will see the sportswear company outfit every national team competing at the inaugural Esports Nations Cup.
The ENC, described as the first nation-based esports event of its scale, will debut on November 2, 2026, in Riyadh, Saudi Arabia.
The partnership supports the continued convergence of esports, culture, entertainment, and traditional sports, creating a milestone for the global esports industry.
As the Official Kit Partner and a Global Partner of the ENC, adidas will design and produce custom competition apparel for more than 100 participating countries and territories.
Each delegation, including approximately 2,000 athletes and coaches, will receive specially designed jerseys and tracksuits that reflect their national identity while celebrating the global spirit of esports competition.
The national team jerseys will be revealed in the coming weeks. Fans can follow the jersey unveilings at esportsnationscup.com/jerseys.
“National team jerseys carry identity, pride, and the ambition of an entire country or territory,” said Mohammed Al Nimer, Chief Commercial Officer of the Esports Foundation.
“By partnering with adidas, one of the most iconic brands in global sport, we are giving esports athletes the opportunity to represent their nations on the world stage with the same sense of meaning and prestige seen across traditional sport. This partnership will help the Esports Nations Cup create powerful national moments and inspire a new generation of players and fans.”
“At adidas, we’ve spent decades outfitting athletes at the world’s biggest sporting events, and we understand the role a jersey plays in identity, belonging, and competition,” said Phillip Waller, adidas Senior Vice President for Brand Development.
“The Esports Nations Cup gives us the opportunity to bring that experience into esports on a global scale.”
THE ESPORTS NATIONS CUP
The Esports Nations Cup introduces nation-based competition to the global esports calendar through a structured and recurring format.
By enabling countries and territories to organize their teams, develop talent pathways, and compete on a global stage, the ENC provides a framework for expanding participation and strengthening esports ecosystems worldwide.
The Esports Foundation has established the global structure of the ENC through the appointment of Official National Team Partners, National Team Managers, and more than 700 national team coaches across 100 countries and territories.
Drawn from more than 90 leading esports organizations, the coaches oversee player selection and team development across the world’s leading esports titles.
Their involvement is helping build the first large-scale national team ecosystem in esports ahead of the inaugural event in Riyadh.
For the latest information about the Esports Nations Cup, visit esportsnationscup.com and follow ENC on X, Facebook, Instagram, TikTok, and YouTube.
ABOUT THE ESPORTS NATIONS CUP
The Esports Nations Cup is a biennial global esports competition created by the Esports Foundation that brings national pride to the world stage.
Launching in Riyadh, Saudi Arabia, in 2026, the ENC will feature the world’s top players competing for their countries and territories rather than their clubs across a lineup of leading esports titles.
Built in collaboration with game partners, clubs, and esports organizations, the ENC establishes the first recurring, large-scale platform for national teams in esports.
Beyond competition, the event aims to build fandom, inspire new esports heroes, and provide sustainable pathways for countries, players, and partners to grow within the global esports ecosystem.
The ENC features a $20-million prize pool with equal pay per placement, ensuring players and coaches receive the same prize money for the same finishing position across all 16 titles.
Backed by a $45-million overall funding commitment, the ENC also includes a $20-million Development Fund supporting National Team Partners, local esports ecosystem development, travel, and national team operations.
Website: esportsnationscup.com
ABOUT THE ESPORTS FOUNDATION
The Esports Foundation is a nonprofit organization based in Riyadh, Saudi Arabia, dedicated to advancing and professionalizing the global esports industry.
Through the annual Esports World Cup and the biennial Esports Nations Cup, the foundation brings together the world’s top players, leading clubs, and millions of fans on the biggest stages in competitive gaming.
Beyond hosting tournaments, the foundation works throughout the year to grow the esports ecosystem, support talent development, and create lasting opportunities for players, teams, and partners worldwide.
ABOUT ADIDAS
adidas is a global leader in the sporting goods industry.
Headquartered in Herzogenaurach, Germany, the company employs more than 65,000 people worldwide and generated sales of €24.8 billion in 2025.
ESPORTS NATIONS CUP MEDIA CONTACT
Anna Rozwandowicz
Head of Public Relations
a.rozwandowicz@esportsfoundation.com
