The global gaming industry has seen explosive growth over the past decade, with more than a third of the world’s population now playing digital games at least once a month. This surge has turned gaming platforms into prime destinations for advertisers seeking to reach highly engaged audiences.
Among these platforms, Roblox stands out for its massive user base and immersive environment — making it an increasingly attractive option for brands.
To help advertisers maximize their campaigns on the platform, DoubleVerify (DV) has partnered with Roblox to extend its trusted media quality and performance solutions across Roblox’s global ad inventory.
Reaching Gen Z through immersive advertising
With over 85 million daily active users, Roblox offers advertisers unique opportunities to connect with Gen Z audiences through immersive ad formats available across mobile, desktop, and console.
The platform supports display (Billboard Image Ads), video, and soon, Rewarded Video ads — all embedded natively within the in-game environment.
Ensuring quality across Roblox inventory
DoubleVerify’s integration provides robust media quality measurement across all of Roblox’s direct-sold ad formats.
This includes fraud and invalid traffic (IVT) detection, as well as viewability tracking — ensuring ads are delivered to real users and actually seen.
Expanding to rewarded Video environments
DV’s solutions will also cover Rewarded Videos, which will be featured in high-traffic areas such as menus and in-game stores.
Using DV’s proprietary tags and Authentic Attention metrics, advertisers can now measure and optimize campaigns for fraud, brand safety and suitability, geo-targeting, viewability, and user attention.
Smarter media investment
With these tools, brands can align their campaigns with customized media quality and performance benchmarks, helping them make more informed investment and optimization decisions — not only on Roblox, but across broader digital ecosystems.
This partnership marks another step in DoubleVerify’s mission to bring transparency, accountability, and performance to every digital impression — now within one of the most dynamic platforms in the gaming world.