DENZA is revving up its global ambitions with the appointment of internationally acclaimed actor Daniel Craig as the face of its new worldwide campaign, underscoring the brand’s drive to establish itself as a major player in the premium new energy vehicle market ahead of its 2026 expansion.
The move signals a bold new phase for DENZA, which continues to build its identity around cutting-edge innovation, elegant design, and a more elevated vision of electric mobility. Craig, known for his commanding screen presence and timeless sophistication, will headline a series of international campaigns featuring several of DENZA’s key models across television, digital platforms, and other marketing channels.
“Daniel Craig represents a powerful combination of strength, sophistication, and authenticity—qualities that resonate deeply with what DENZA stands for. As we introduce the brand to global markets across Europe, Latin America, the Middle East, and Africa, we are proud to collaborate with an actor whose presence reflects the spirit of DENZA. Together, we aim to showcase how technology, design, and emotion can shape a new vision of premium mobility,” said Stella Li, Executive Vice President of BYD Global.
With the partnership, DENZA is not only amplifying its international visibility but also sharpening its appeal to a new wave of consumers seeking vehicles that merge performance, sustainability, and luxury in one compelling package.
The campaign also adds momentum to DENZA’s growing presence in the Philippines, where interest in sustainable and high-end mobility solutions continues to gain traction. The brand is set to launch its B5 and B8 models this April, marking its official entry into the country’s premium SUV segment and giving Filipino motorists a new option in the evolving electric vehicle landscape.
By aligning with a global icon like Craig, DENZA is reinforcing its aspiration to become more than just an automaker. It is presenting itself as a premium mobility brand shaped by technology, style, and a distinctly global outlook.
For the latest updates and more information on DENZA’s vehicles and dealer network, visit denza.com/ph.
