The Manila FAME 2024, the Philippines’ premier trade show for export-ready home, fashion, and lifestyle (HFL) industries, concluded a successful run showcasing Filipino design’s strength and innovation.
Held at World Trade Center Metro Manila from October 17 to 19, the event
welcomed over 10,000 visitors, including local and international buyers, retailers, wholesalers, industry influencers, media organizations, and hotel and related service providers.
Organized by the Center for International Trade Expositions and Missions
(CITEM), the Manila FAME significantly contributes to the country’s growth and development of the export industry. Beyond its economic contributions, the fair seeks to position Filipino talent and skills within the global export value chain.
This year, under the theme “Reimagination,” around 350 micro, small, and medium enterprises (MSMEs) came together to present their artistic creations, reinforcing the country’s position in the global export landscape.
President Ferdinand “Bongbong” R. Marcos, Jr. visited the vibrant exhibitions on the second day of the fair and noted the design industry’s contribution to the country’s economy.
“There is a very quantifiable aspect to the design industry. It contributes 7.1% of our gross domestic product. When you translate it into pesos, that’s trillions,” said the President.
Recognizing the importance of sustained creativity, the President pledged
the government’s full support. “We will do everything we can so that the world will better know how good Filipinos are.”
Sharing the administration’s aspiration for a robust creative sector, Department of Trade and Industry (DTI) Secretary Cristina A. Roque said, “President Ferdinand R. Marcos Jr.’s vision for a thriving creative industry and empowered MSMEs is at the heart of our efforts. We at the DTI-Bagong Pilipinas are committed to supporting Filipino entrepreneurs and fostering economic growth, positioning the Philippines as a global creative powerhouse.”
The President commended the DTI for empowering these businesses in the local and global markets.
Recognizing Philippine design excellence
As a critical highlight of the Manila FAME, the 2024 KATHA Awards recognized participating MSMEs for their outstanding design and innovative products. First Lady Liza Araneta-Marcos graced the event and personally awarded the winners, reaffirming the Marcos administration’s commitment to supporting local talent.
Six exhibitors received a KATHA trophy and a PHP 500,000 cash price in the following categories:
• Best Product Design in Furniture: Zulu Bench by Finali;
• Lamps & Lighting: Fauna by Azcor Lighting Systems;
• Home Décor & Houseware: Achite Chess Board Set by Bon Ace;
• Fashion: PISA Handbag by Bon Ace;
• Holiday Décor & Gifts: Nutcracker Ornaments by P&B Valises et
Compagnie; and
• Eco-Design Award: PAEA Table Runner by Buttons ‘N Things.
In addition to the major awards, two exhibitors were honored with special citations: P&B Valises et Compagnie was awarded Best Booth Display, while Zarate Manila was given the Best Sustainable Booth Design. Each of these awards included a trophy and a P250,000.00 cash prize.
