Earning the trust of millions is an achievement few companies can claim. This year, PJ Lhuillier Inc., the parent company of Cebuana Lhuillier, turned that trust into a historic triple victory at the 2025 People’s Choice Stevie® Awards for Favorite Companies, taking home honors in the categories of Conglomerates, Diversified Services, and Financial Services.
Unlike most business awards determined by expert panels, the People’s Choice Stevie Awards are decided entirely by public vote — making Cebuana Lhuillier’s win a resounding endorsement from the very people it serves.
For President and CEO Jean Henri Lhuillier, this recognition is deeply personal. “We are truly honored to receive the People’s Choice Awards across three categories,” he said. “It’s a reflection of the trust that millions of Filipinos have placed in us. This motivates us to go further in our mission to make financial services more inclusive, accessible, and empowering for every Filipino.”
For more than three decades, Cebuana Lhuillier has been a partner in every Filipino’s financial journey — from securing small dreams to weathering life’s biggest challenges. What began in 1953 as a humble family pawnshop, Agencia Cebuana, has grown into a diversified conglomerate employing over 12,000 people and serving clients through more than 3,500 branches nationwide.
Beyond its legacy in pawning and remittance, Cebuana Lhuillier has redefined microfinance in the Philippines. Its services now span microloans, microinsurance, savings, and investments — all designed to make financial empowerment a reality for every household.
Through the Kanegosyo Center, the company has fueled over one million MSMEs, releasing more than ₱3 billion in funding to help small businesses grow. Meanwhile, innovations like Microinvest and Cebuana Gold Bars have encouraged ordinary Filipinos to start investing, while insurance offerings such as HealthMax, MindCare, and Takaful provide affordable protection for families.
Cebuana Lhuillier continues to lead the digital transformation of microfinance through global partnerships with PayPal, MoneyGram, and Web3 technologies — ensuring that even overseas Filipinos can easily send support back home.
At its core, Cebuana Lhuillier stands for inclusion. Whether in bustling cities or remote barangays, it remains committed to bringing financial literacy and accessibility to every Filipino.
Its triple win at the People’s Choice Stevie Awards isn’t just a corporate milestone — it’s a celebration of the enduring bond between Cebuana Lhuillier and the millions who see it not merely as a service provider, but as a trusted partner in building brighter, more secure futures.