Asticom bets on the future of work with AI-powered HR and finance solutions

Two women shaking hands at a signing event, with logos of Asticom and Workday in the background, promoting a partnership in the Philippines.

Asticom Holding Co. Inc. officially joins Workday Partner Program to bring in the Human Capital Management (HCM) and Enterprise Resource Planning (ERP) solutions to organizations in the Philippines.

As artificial intelligence reshapes the workplace and business leaders seek new ways to improve productivity, the ability to manage people and finances through a single intelligent platform is emerging as a competitive advantage.

Asticom Holding Co. Inc. is moving to help Philippine enterprises capitalize on that shift through a new partnership with global enterprise software provider Workday.

The Globe-owned company has officially joined the Workday Partner Program, enabling it to offer and implement Workday’s Human Capital Management (HCM) and Enterprise Resource Planning (ERP) solutions for organizations across the Philippines. The collaboration brings together Workday’s globally recognized cloud platform and Asticom’s local expertise in digital transformation, systems integration, and business process solutions.

A woman speaking at a podium during a conference, with a presentation screen in the background displaying information about AI tools.

Asticom President and CEO Mharicar Castillo-Reyes

The partnership reflects a growing trend among businesses that are investing in technologies capable of improving workforce management, strengthening financial oversight, and delivering real-time insights in an increasingly complex operating environment.

“Organizations are being challenged to do more with greater speed and agility while navigating evolving workforce expectations and business demands,” said Asticom President and CEO Mharicar Castillo-Reyes.

“We are pleased to share this collaboration as we continue to strengthen our portfolio of world-class services and solutions, continuously fulfilling our mission of helping businesses grow and thrive in an increasingly digital business landscape. Together with Workday, and enabled by the expertise of our teams at Asticom, we are well-positioned to help bring meaningful transformation in HR and finance in the Philippines.”

The move expands Asticom’s enterprise technology portfolio and reinforces Globe’s broader vision of helping businesses accelerate digital transformation through strategic technology partnerships.

Turning Data Into Decisions
For many organizations, one of the biggest challenges today is managing vast amounts of workforce and financial data spread across different systems. This fragmentation often slows decision-making and limits an organization’s ability to respond quickly to market changes.

Workday aims to address this challenge by bringing HR, finance, planning, analytics, and operations together on a unified cloud platform.

The company serves more than 11,500 organizations worldwide, including businesses in retail, manufacturing, technology, financial services, transportation, and energy.

Its AI-powered tools help automate repetitive processes, identify trends, and generate actionable insights that executives can use to make faster and more informed decisions.

In human resources, the platform supports recruitment, onboarding, talent development, workforce planning, and employee engagement. For finance teams, it enables better forecasting, streamlined reporting, enhanced compliance, and improved visibility into organizational performance.

As businesses continue to navigate economic uncertainty and changing workforce dynamics, the ability to access accurate, real-time information is becoming increasingly valuable.

Building AI Readiness
Industry analysts note that while many companies are eager to embrace artificial intelligence, success often depends on having the right digital foundation in place.

Integrated enterprise platforms are increasingly viewed as a critical step toward AI readiness, allowing organizations to centralize data and automate processes before deploying more advanced technologies.

This is where Asticom sees a significant opportunity for Philippine businesses.

Under the partnership, Asti Business Services Inc. (ABSI), Asticom’s IT-BPO subsidiary, will serve as the implementation arm for Workday solutions. ABSI will provide deployment, integration, and transformation support, helping organizations adopt the platform and maximize its capabilities.

“As enterprises in the Philippines look to navigate a rapidly evolving digital landscape, the need for intelligent, AI-powered solutions has never been greater,” said Jess O’Reilly, General Manager for ASEAN at Workday.

“We are excited to collaborate with Asticom to bring our world-class HCM and finance standards to more local organizations. By combining our global technology with Asticom’s local presence and the technical expertise of ABSI, we aim to help businesses unlock new levels of productivity and workforce resilience in the age of AI.”

A Growing Digital Opportunity
The partnership comes as Philippine companies continue to accelerate investments in digital tools that improve efficiency, support business continuity, and enhance employee experiences.

For Asticom, the collaboration is more than a technology partnership—it is part of a broader effort to help local organizations prepare for a future where AI, automation, and data-driven decision-making become central to business success.

By combining global technology with local implementation expertise, Asticom aims to help enterprises move beyond traditional back-office systems and build organizations that are more agile, resilient, and ready for the next era of growth.

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