When influencers across the country started receiving mysterious pink packages without a note, explanation, or even a hint of what was inside, curiosity exploded. Was it a PR stunt? A puzzle? A prank?
It turned out to be all of the above—and then some.
Welcome to the Good-Deal Bag, foodpanda’s wildest, most interactive campaign yet. Instead of the usual press kits, creators were challenged to a four-level mystery adventure. Inside each box? Clues, puzzles, edible surprises, and more—all leading to the ultimate question:
What does a good deal actually taste like?
A mystery that tasted sweet (literally) To unlock the final reward, creators had to crack codes, decorate cookies, and follow clever clues in a full-on unboxing challenge that had their audiences hooked. Every step brought more suspense—and more laughs—as they shared their journeys online.
And the final twist? Hidden inside the cookies were two game-changing discount codes:
PANDA100 – Get PHP 100 off from your go-to faves like McDonald’s, Jollibee, Domino’s, Pizza Hut, Coco, Red Ribbon, Greenwich, and more.
PANDA200 – Save PHP 200 on essentials and snacks from Pandamart and shops like URC, Pepsi, Robinsons, South Star Drugstore, Shell Select, and 7-Eleven.
From cracking clues to chomping cookies to scoring sweet savings, this campaign wasn’t just a promotion—it was a full-on experience.
“These packages are a fun, sensory take on what it feels like to score a great deal—exciting, surprising, and satisfying,” said Daniel Jaramillo, Managing Director of foodpanda Philippines. “Filipinos love the thrill of vouchers and discounts. This campaign is a love letter to that everyday joy of getting more than what you paid for.”
A love story with a chicken twist As if the mystery bags weren’t enough, foodpanda’s Tastes Like A Good Deal campaign also launched a feel-good TVC that’s impossible to ignore. In it, a girl is just about to dig into her chicken meal—when Pau-Pau, foodpanda’s adorable mascot, swoops in with a better deal.
Cue the dramatic music (“You’re Simply the Best”), slow-motion confetti, and a rom-com-worthy bite that turns lunch into a moment of pure joy.
More than just a deal While the campaign has all the flair—mystery boxes, cookie clues, and cinematic chicken moments—at its core, foodpanda’s mission remains the same: delivering food, groceries, and unbeatable value, fast.
So whether you’re craving your favorite comfort meal or need a quick restock of essentials, foodpanda makes it easy—and now even more rewarding.
📲 Don’t miss out! Download the latest version of the foodpanda app and treat yourself to deals that truly taste like a
