Versace biggie campaign

The sunglasses of the most iconic musicians, artists, culture-makers and innovators. Originally named after the late rapper Notorious B.I.G., known for his love of luxury fashion, these sunglasses embody street style and high fashion.

They reflect hip-hop’s cultural influence and celebrate its legacy of merging music and fashion. The Biggie sunglasses are not just a statement of style but also a nod to Versace’s impact on contemporary culture.

“I am thrilled to have Sabrina and Alexandre join our Versace family in their fabulous Biggie glasses. From Notorious B.I.G. to the extraordinary talent of today, the Biggie community are rebels, groundbreakers, and champions of the true Versace spirit.” — Donatella Versace

“I love wearing Biggie sunglasses, they are my go-to accessory for any occasion. They represent so much more than just sunglasses and I am so excited to be a part of this community.” — Sabrina Carpenter

“I’ve seen Biggie sunglasses worn by everyone—my NBA teammates, friends I’ve made globally, business guys, and kids playing basketball in the yard. Biggies are for anyone who wants to give and take a bit more from life.” — Alexandre Sarr

To wear Biggie sunglasses is to welcome the unexpected. It is to celebrate individuality but know that it takes a community to truly break new ground. It is to stand in a heritage of tastemakers who have chosen Biggies to express themselves. It is to make a personal statement of fearlessness and self-expression, amplified through the golden Medusa and iconic lenses of Biggies.

Grammy-nominated global superstar Sabrina Carpenter and NBA basketball player Alexandre Sarr represent the next generation of the Biggies community. They are the latest young talent to be championed by Versace for the depth of their personality and determination, which have already seen them achieve their goals as rising stars in their field.

In a series of portraits by photographer and director Rosie Marks, Sabrina and Alexandre wear new Biggie styles, where their everyday dreams and individuality are revealed and enhanced in the lenses of their sunglasses.

The images share an iconic and bold attitude that is felt when wearing Biggies. Because there’s always more to see, feel, and experience in Biggies. Life gets that little bit better.

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