MANILA — Globe Telecom is offering customers free premium access to 11 artificial intelligence (AI) tools through its AI Fiesta platform as part of its Christmas promotions.
The telecommunications company announced the initiative during its “The Blueprint by Globe: Holiday Edition” event held Monday, November 9, in Bonifacio Global City, Taguig.
Globe chief marketing officer KD Dizon said the company is the first telecommunications provider in the Philippines to offer complimentary premium AI access to its subscribers.
The AI Fiesta platform will be available through the GlobeOne app, allowing customers to explore various AI-powered applications for work, education, creativity and everyday tasks.
Under the promotion, Globe Circle and Globe Platinum subscribers will receive free access from November 15, 2026, to January 16, 2027.
Meanwhile, Globe Prepaid, Postpaid, Broadband and TM customers can enjoy complimentary access from December 1 to 31, 2026.
Globe president and CEO Carl Cruz said the initiative aims to make advanced AI technology more accessible to Filipinos and help them benefit from its growing applications.
“Technology makes the greatest impact when people know how to use it for their inherent benefits and advantages,” Cruz said.
“We want to bring AI in the hands of all our customers, to give Filipinos a stronger tool for progress and development,” he added.
AI Fiesta integrates several AI models, including Claude, Gemini and ByteDance offerings, alongside applications designed for generating images, videos, presentations and websites.
The platform also features a “Super Fiesta” function that automatically selects an appropriate AI model based on a user’s prompt.
Another feature, called “Consensus,” combines responses from multiple AI models to provide users with broader perspectives on their questions or tasks.
Globe chief commercial officer Darius Delgado said the company wants to encourage more Filipinos to explore AI technology without the additional cost of premium subscriptions during the promotional period.
“AI should be accessible, easy to use, and meaningful to everyday life,” Delgado said.
“By bringing powerful AI tools together and making them available for free, we want more Filipinos to discover what AI can do for them,” he added.
The company said the holiday initiative forms part of its efforts to expand digital services and provide customers with access to emerging technologies.
Eligible subscribers may access AI Fiesta through the GlobeOne app during their respective promotional periods.
