Boomi announced that TRENDS Promotional Products has consolidated dozens of custom applications and legacy platforms using the Boomi Enterprise Platform. The transformation establishes a scalable, AI-ready integration layer that enables faster decision-making, stronger governance, and improved customer responsiveness across its operations.
TRENDS, the leading wholesale supplier of promotional merchandise across Australia, New Zealand, and the Pacific Islands, manages more than 6,000 product lines and processes approximately 700 custom jobs daily. Over a decade of rapid expansion—growing revenue from roughly NZ$10 million to NZ$130 million—left the company with a sprawling network of bespoke integrations and manual data handoffs. While growth surged, visibility and agility lagged behind.
“We’ve grown fast, but the complexity behind the scenes grew faster,” said Jonathan Elliott, Chief Information Officer at TRENDS. “We had dozens of stitched-together integrations. Every change introduced risk. We needed a governed, scalable data foundation that could grow with the business instead of constraining it.”
Partnering with integration specialist Adaptiv, TRENDS deployed the Boomi Enterprise Platform as its central integration hub. The platform now connects core line-of-business systems and Microsoft Azure services, orchestrating event-driven and scheduled data pipelines that stream trusted operational data into analytics environments in near real time.
The shift replaces fragile, one-off scripts with reusable, standardized integration processes. Centralized monitoring and consistent error management have dramatically reduced operational blind spots, giving IT teams proactive control over system health and data flows.
“One of the biggest changes has been moving from reactive fixes to repeatable frameworks,” Elliott explained. “With Boomi, integration isn’t a patchwork exercise anymore. It’s governed, reliable, and scalable.”
The new architecture is already delivering measurable impact on the production floor. In TRENDS’ heat-press department, live machine data—including job metadata, temperature, and pressure parameters—feeds directly into supervisory dashboards. This real-time visibility allows teams to detect anomalies early, safeguard product quality, and maintain throughput efficiency.
Beyond operational gains, the modernization effort has reshaped internal perceptions of integration itself.
“TRENDS had the ambition and scale,” said Nikolai Blackie, Chief Technology Officer and Co-Founder at Adaptiv. “Our role was to wrap governance and architecture around that ambition. Once the integration fabric was in place, innovation accelerated. Integration shifted from being a bottleneck to becoming an enabler of faster insights and smarter decisions.”
Looking ahead, TRENDS plans to extend the platform by integrating a new Product Information Management (PIM) system to enhance product data integrity and enable richer ecommerce experiences. The integration layer will also support compliance with emerging Australian product-data standards while laying the groundwork for AI-driven use cases such as predictive forecasting and intelligent production scheduling.
“Reliable, near-real-time data is the constant,” Elliott said. “With Boomi, we can evolve our systems without rebuilding connectivity from scratch each time. That flexibility gives us room to scale.”
David Irecki, Chief Technology Officer for Asia Pacific and Japan at Boomi, emphasized the strategic significance of the move. “Rapid expansion brings operational strain, especially when hundreds of bespoke jobs run daily. By rebuilding its integration backbone, TRENDS now operates with timely, trusted data—positioning the company to support new markets, new products, and AI-led innovation.”
With its integration architecture modernized, TRENDS has transformed a fragmented technology estate into a unified digital nervous system—one engineered not just for today’s manufacturing demands, but for an AI-powered future.