The Paper Bunny faithful, rejoice! The wait is finally over as the Singaporean brand, beloved for its thoughtful design and philosophy of intentional living, celebrates the grand opening of its very first store outside its home country—right in the heart of Bonifacio Global City.
Nestled within Uptown Mall, this isn’t just any new branch; it is TPB’s largest store to date, signaling a major commitment to its long-standing and passionate Filipino online community.
Stepping into the new BGC boutique is an experience in itself, a physical translation of the brand’s ethos. The space blends modern polish with an artisanal warmth, featuring handcrafted wooden pillars, textured walls, and hand-painted surfaces that invite visitors to pause, touch, and explore.
As Creative Director and Co-founder Jaime Lee shares, the design aims to be a “tactile space” where the community can find pieces that inspire an intentional life.
The store’s centerpiece, however, is a vibrant homage to Filipino creativity. For the launch, TPB unveiled The Atelier, a rotating showcase area, featuring a spectacular collaboration with celebrated Filipino artist Leeroy New.
Known for his imaginative and sustainable approach, New reimagined the brand’s iconic Arc silhouette using discarded materials from the brand and locally sourced waste, including woven discs crafted by local artisans.
This iridescent installation beautifully fuses art, sustainability, and local craftsmanship, making a bold statement about TPB’s integration into the local scene.
For those eager to get their hands on TPB’s highly-coveted essentials—from chic padded bags to motivational planners—the brand has prepared a special treat.
The Atelier is currently home to the TPB Charms Bar, where customers with purchases above P5,000 can design their own personalized bag charms, adding a fun, custom touch perfect for the gifting season.
Co-founder and Operations Director Justin Tan noted that opening in Manila was a long time coming, acknowledging the Philippines has always been one of their strongest markets.
With its custom-designed elements and dedication to local partnership, The Paper Bunny’s new Manila home is set to become more than just a retail space—it’s a sanctuary for good design and a celebration of mindful living.
The Paper Bunny is located at Uptown Mall, Bonifacio Global City, Taguig.