In an era where home design and technology go hand in hand, televisions are no longer just entertainment devices—they have become integral elements of modern living spaces. Recognizing this shift, TCL Electronics, the Philippines’ No. 1 Panel TV brand and a global leader in consumer electronics, has unveiled the TCL A400 Series, a premium lifestyle television that combines sophisticated design with cutting-edge entertainment technology.
Designed for homeowners who value both aesthetics and performance, the TCL A400 Series transforms the traditional television into a stylish centerpiece. Featuring two models—the A400M and the A400 Pro—the new lineup is crafted to seamlessly blend into contemporary interiors while delivering an immersive viewing experience.
“Once again, TCL elevates home entertainment and viewing pleasure with the introduction of the A400 Series. Every detail is meticulously engineered to enhance your home display while delivering an indulgent sensory experience. We know how excited you are for this, so we’re thrilled to finally share it with you,” said Maxi Chen, TCL Senior Product Manager of Brownline.
Where Art Meets Entertainment
The TCL A400 Series reimagines what a television can be. Both the A400M and A400 Pro feature an ultra-slim profile, advanced QD-Mini LED technology, Art Gallery Mode, and an integrated ONKYO 2.0 Hi-Fi Sound System, creating a seamless balance between visual elegance and premium entertainment.
The flagship A400 Pro takes the gallery-inspired concept even further with its anti-reflection Matte HVA Panel, designed to reduce glare and maintain artwork-like visuals even in brightly lit spaces. It is complemented by a sophisticated wooden frame that enhances its museum-quality appeal.
Meanwhile, the A400M features a high-contrast HVA Panel paired with a sleek black frame, offering a more classic yet equally refined aesthetic.
When not streaming movies, gaming, or watching favorite shows, both models transform into digital art displays. Users can access hundreds of iconic masterpieces and more than 100,000 AI-generated artworks spanning styles from classical paintings to impressionist creations. With just a few taps, homeowners can personalize their screens to match their mood, décor, or artistic preferences.
Brilliant Colors, Smarter Performance
At the core of the A400 Series is TCL’s advanced QLED technology, which utilizes Quantum Dot materials to deliver more than one billion shades of color. Enhanced optical efficiency not only produces richer and more vibrant visuals but also improves energy efficiency by up to 10 percent.
Every scene is further optimized by the TSR AiPQ Processor, TCL’s intelligent image engine that leverages artificial intelligence to analyze and enhance content in real time. The processor performs pixel-level adjustments to deliver sharper details, deeper contrast, and more lifelike images, ensuring a consistently immersive viewing experience.
The television’s AI-powered ecosystem extends beyond picture quality. Built on TCL’s proprietary quantum supercomputing platform and Mariana database, the A400 Series continuously learns and adapts to user preferences. Intelligent AI agents enhance four key areas—picture optimization, sound performance, smart interaction, and AI-assisted content creation—making the TV smarter with every use.
Cinema-Quality Audio at Home
Complementing its visual capabilities is the built-in ONKYO Hi-Fi Sound System. Drawing from more than eight decades of audio engineering expertise, ONKYO delivers powerful, immersive sound that elevates everything from blockbuster films and sporting events to music and gaming sessions.
The result is a complete entertainment experience that matches the sophistication of the television’s design.
Designed to Elevate Every Space
With the launch of the A400 Series, TCL is redefining the role of the television in modern homes—transforming it from a simple screen into a lifestyle centerpiece that enhances both interior design and everyday entertainment.
The TCL A400M, featuring a black frame, is available exclusively through Abenson, while the TCL A400 Pro, distinguished by its wooden frame and anti-reflection display, is exclusively available at SM Appliance stores nationwide.
For more information about the TCL A400 Series, visit TCL’s official website.