Boutique carrier Sunlight Air unveils its newest logo and tagline “Create your next story,” that captures the Filipinos’ storytelling passion, while supporting Sunlight’s core mission to supporting the domestic tourism.
Sunlight Air, one of the country’s rising boutique airlines, is ushering in a new era with a refreshed brand identity and an inspiring new tagline: “Create Your Next Story.” This transformation reflects the airline’s dedication to providing elevated travel experiences, making every journey more than just a flight—it’s a story waiting to be told.
The unveiling event showcased a sleek new logo, a modernized brand aesthetic, and a TV commercial featuring Sunlight Air ambassador Yassi Pressman. The airline’s latest campaign is deeply rooted in the Filipino passion for storytelling, primarily through social media.
Whether it’s capturing the beauty of scenic destinations, indulging in local cuisines, or sharing unforgettable moments with loved ones, Sunlight Air invites travelers to document and share their adventures as they unfold.
A fresh look for a new era
CEO Ryna Brito-Garcia emphasized that this rebranding marks a significant milestone in Sunlight Air’s journey.
“We are thrilled to enter Sunlight Air’s sixth year in the industry with a refreshed look that symbolizes our unwavering efforts to become an airline that continuously evolves with and for our passengers. This milestone is only the first of many exciting things to come for Sunlight Air in 2025, and we are grateful for the unwavering support of our customers that have brought us here today,” she stated.
The airline’s redefined visual identity aligns with its mission to provide a premium yet accessible travel experience. Sunlight Air continues to place its passengers at the heart of its services, ensuring that every journey is seamless, comfortable, and unforgettable.
Enhancing domestic tourism and expanding routes
As part of its 2025 plans, Sunlight Air is set to enhance its flight frequency and introduce new routes, coinciding with the arrival of its latest aircraft announced earlier this year. This expansion aims to strengthen domestic tourism, making it easier for Filipinos to explore hidden gems nationwide.
By promoting lesser-known travel destinations, Sunlight Air contributes to the growth of local businesses, hotels, and tourism-related industries, ensuring that more communities benefit from increased visitor arrivals.
The airline’s new campaign encourages travelers to rediscover the Philippines, one story at a time.
Sunlight Air also showcased its destinations through immersive event installations, allowing guests to experience the charm of these locations firsthand.
To elevate the flying experience, Sunlight Air introduced ‘SkyCafe,’ offering passengers a preview of the airline’s exclusive onboard service. In line with its commitment to supporting local businesses, Sunlight Air has partnered with But First, Coffee, a proudly Filipino coffee brand, to offer travelers a taste of home even in the skies.
Sunlight Air Miles: A rewarding travel experience
Among the most exciting developments is Sunlight Air Miles, the airline’s new loyalty program launching in 2025. Passengers will earn miles not only from flights but also from non-flight purchases, which can be redeemed for exclusive perks, merchandise, and treats from Sunlight Air’s partner brands and hotels.
This initiative further reinforces the airline’s dedication to providing more value to its passengers, ensuring that every journey with Sunlight Air is rewarding in more ways than one.
Create your next story with Sunlight Air
With its revamped look, expanded routes, and exciting new offerings, Sunlight Air is more than just an airline—it’s a gateway to new adventures. By encouraging travelers to “Create Your Next Story,” the airline inspires Filipinos to explore, capture, and share their experiences, fueling the passion for travel and storytelling that defines the modern traveler.
As Sunlight Air continues to elevate domestic tourism and enhance the passenger experience, it remains committed to connecting people, places, and stories—one flight at a time.