Sting Energy is officially shifting into overdrive as it powers up a global partnership with the Mercedes-AMG PETRONAS Formula 1 Team—announced in the most adrenaline-pumping way possible: by a car, no humans needed.
In a first-ever reveal for both the sport and the brand world, the Mercedes-AMG PETRONAS F1 car took the spotlight in a digital film, delivering the announcement with nothing but raw speed, precision, and a roaring engine that sharpened into a clear, spine-tingling “STINGGGGGG.” No speeches. No podium. Just pure, unfiltered velocity.
Watch the announcement film:
https://www.instagram.com/reel/DRy3uu_j_SZ/?igsh=MWphd3R6M2tkc2JvdA==
The collaboration marks a major milestone for Sting Energy, PepsiCo’s high-voltage drink and Official Team Partner of Formula 1®, as it enters the Mercedes-AMG PETRONAS universe starting 2026. The partnership promises to fuel race weekends with unmatched energy, deeper fan engagement, and the kind of electrifying atmosphere that connects speed lovers worldwide.
The digital reveal ignited social media instantly. Creators, motorsport fans, and energy-drink loyalists all shared their excitement—not just for the partnership itself, but for how boldly it was announced. A car delivering a sponsorship reveal? That’s a new kind of fast.
Eugene Willemsen, Chief Executive Officer for International Beverages at PepsiCo, said the partnership brings together performance, energy, and culture. Gatorade, Sting, and Doritos will play a collective role in powering athletes and fans alike across the global F1 ecosystem. “Partnering with the Mercedes-AMG PETRONAS Formula 1 Team reflects our shared commitment to performance, innovation, and excellence,” Willemsen added.
Mercedes-AMG PETRONAS Team Principal and CEO Toto Wolff noted the alignment between the two organizations. “PepsiCo’s portfolio matches our ethos of chasing ultimate performance. Gatorade’s sports science, Sting’s energy, and Doritos’ cultural influence bring something unique to our team and our fans,” he said.
Richard Sanders, Chief Commercial Officer of the team, echoed the excitement, emphasizing how PepsiCo’s expertise will elevate experiences both at the track and beyond.
With this partnership, fast just got faster—setting the stage for a new era of race-day energy, global excitement, and fan-powered performance.