SM In Focus host and creator Rico Hizon presents the YouTube Silver Play Button to SM Investments executive vice president, group diversity officer, and SM In Focus executive producer Lizanne Uychaco in celebration of the platform’s 100,000-subscriber milestone.
SM Investments Corporation is strengthening the way it connects with stakeholders as its digital platform, SM In Focus, continues to gain momentum, surpassing 137,000 subscribers and generating more than 2.5 million views since its debut in late 2024.
The online platform has become a key part of SM’s efforts to make communication more open, timely, and accessible, offering stakeholders a clearer view of the group’s performance, innovation initiatives, and long-term value creation across its businesses in retail, property, and banking.
For SM, the platform represents more than just a digital channel. It reflects a broader shift toward more structured and responsive stakeholder communication, using online content to deliver relevant updates and insights on the company’s operations and impact.
“SM In Focus enhances our ability to communicate the Group’s activities and outcomes in a more accessible and consistent manner,” said Rico Hizon, host and creator of SM In Focus.
The initiative has also helped deepen collaboration within the organization itself. With contributors from across the SM group sharing frontline insights and updates, the platform supports stronger internal alignment while presenting a more unified corporate story to external audiences.
“By engaging contributors across the Group, the platform strengthens collaboration and improves how we communicate our strategy and impact,” said Elizabeth Anne “Lizanne” Uychaco, executive vice president, group diversity officer of SM Investments, and executive producer of SM In Focus.
Since launching, SM In Focus has produced more than 440 videos and recorded over 14,000 watch hours, signaling sustained interest from viewers and reinforcing its role as an important communication tool for the group.
As SM continues to expand its footprint, the platform is expected to play an even bigger role in connecting business insights with stakeholder engagement, helping the company communicate its growth story with greater clarity and consistency.