Samsung is redefining how Filipinos live at home with the official launch of its cutting-edge Bespoke AI appliance lineup, unveiled on August 2, 2025, at the Westin Plaza. With advanced artificial intelligence at the core, these appliances are designed to make everyday living smarter, more efficient, and effortlessly stylish—marking a major step in the country’s smart home evolution.
Smarter living starts here
Samsung’s Bespoke AI lineup, which includes state-of-the-art refrigerators, washing machines, air conditioners, and smart ovens, transforms every corner of the home into an intuitive, connected space. Powered by intelligent features and integrated with SmartThings, these devices learn user behaviors and preferences to deliver personalized performance while promoting energy efficiency.
From the kitchen to the laundry area and living spaces, the Bespoke AI series isn’t just about automation—it’s about building a lifestyle where technology works for you.
Your kitchen, reinvented
At the center of the kitchen experience is the 20.9 cu.ft. Bespoke AI Refrigerator SBS Family Hub Black DOI. More than a storage unit, it serves as a digital command center with the Family Hub screen—allowing users to stream music, display family photos, and see inside the fridge without opening the doors, thanks to View Inside cameras. The built-in Bixby voice assistant has also leveled up, now able to process multiple commands in one go, making multitasking effortless in the heart of the home.
Laundry made effortless
Doing the laundry becomes a seamless task with the 25/15 kg Bespoke AI All-in-One Front-load Washer-Dryer Combo. With AI Wash & Dry technology, the appliance automatically senses fabric types and soiling levels to set the ideal wash-dry cycle. The result? Cleaner clothes, less effort, and smarter fabric care that adapts to your lifestyle.
For those with larger loads, the 19 kg Top-load Washer uses AI-powered sensing, Ecobubble technology, and Super Speed wash cycles to cut down laundry time without compromising on performance.
Cool, quiet and custom comfort
Living spaces stay perfectly cool with the WindFree AR9500T Air Conditioner. Unlike traditional ACs that blast cold air directly, this smart cooling system gently disperses air through thousands of micro holes, maintaining comfort without the chill or noise. Meanwhile, the Cassette 360 Air Conditioner brings even, draft-free cooling to larger spaces, ensuring every corner is covered in comfort.
A smarter way to cook
Cooking becomes a connected experience with Samsung’s new Smart Oven. This AI-powered appliance offers a range of cooking modes and even allows you to control and monitor your meals via SmartThings. Whether you’re preparing a quick dinner or experimenting with recipes, the Smart Oven adapts to your needs with precision and convenience.
Smart energy, smart savings
At the heart of the Bespoke AI ecosystem is its dedication to sustainability. AI Energy Mode helps cut energy consumption by optimizing appliance settings in real time, while SmartThings Energy offers users a clear view of their power usage. Whether you’re scheduling wash cycles during off-peak hours or reducing cooling costs, the system empowers users to live greener without sacrificing performance.
Exclusive launch offers available now
Filipinos ready to embrace the AI-powered smart home lifestyle can now take advantage of exclusive launch deals and bundles available at Samsung.com/ph and participating Samsung dealers nationwide. Whether upgrading a single appliance or outfitting the entire home, now’s the time to step into the future of intelligent living.
Learn more about Samsung’s Bespoke AI lineup and how it can transform your home at https://news.samsung.com/ph.
