Samsung Electronics has reached another major milestone, cementing its status as the world’s No. 1 TV brand for the 20th consecutive year and extending a remarkable run that has kept it at the top of the global television market since 2006.
The recognition marks two straight decades of leadership for the technology giant, a feat that reflects not only strong sales performance but also Samsung’s ability to stay ahead of changing consumer preferences and fast-moving display innovations.
Based on data from market research firm Omdia, Samsung captured a 29.1 percent share of the global TV market in 2025, further solidifying its dominance in an industry where premium picture quality, smarter features, and bigger screens continue to drive demand.
Its performance was particularly strong in the premium category, where Samsung posted a 54.3 percent market share for TVs priced above $2,500, powered by the continued appeal of its Neo QLED, OLED, and lifestyle television lineup. The company also maintained its lead in the segment above $1,500, where it accounted for 52.2 percent of the market.
For Samsung, the milestone is more than a numbers game. It reflects years of building consumer confidence through a mix of design, engineering, and technological innovation.
“When consumers choose a TV, they’re choosing a brand they can trust for years to come,” said SW Yong, President and Head of the Visual Display Business at Samsung Electronics. “Our 20-year leadership in the global TV market reflects that trust — built on decades of engineering excellence and premium innovation.”
Samsung first claimed the No. 1 position in 2006 with its Bordeaux TV, a model that stood out for its sleek design and broad market appeal. From there, the company continued to introduce category-defining products that helped reshape the viewing experience.
It accelerated the industry’s shift to LED technology in 2009, setting the pace for thinner and more energy-efficient televisions. In 2011, Samsung helped redefine the role of the TV in the home with the launch of Smart TVs, opening the door to streaming, apps, and connected entertainment.
The company later pushed the boundaries of design and lifestyle integration with products such as The Serif in 2015 and The Frame in 2017, the latter turning television screens into digital art displays when not in use. In the same year, Samsung also strengthened its hold on the premium segment with QLED TVs powered by quantum dot technology.
Its technology roadmap kept advancing with the rollout of 8K TVs in 2018 and MICRO LED displays in 2020, further raising the bar for resolution, brightness, contrast, and color performance in the premium and ultra-large TV space.
Samsung continues to build on that momentum by sharpening its focus on next-generation display innovation. The company is expanding its Micro RGB models, growing its OLED and Neo QLED portfolio, and broadening its Mini LED offerings to bring more advanced viewing experiences to a wider range of consumers.
Artificial intelligence is also becoming a bigger part of Samsung’s TV strategy, with AI-powered processors and smart features enhancing picture quality, sound output, and personalized viewing in real time.
As the television market continues to evolve, Samsung’s latest milestone sends a clear message: after 20 years at the top, the brand is not simply defending its position — it is continuing to define where the industry goes next.
