LAS VEGAS — Samsung unveiled an expansive vision for everyday artificial intelligence at The First Look during CES 2026, positioning AI not as a feature, but as the connective tissue across its products, services, and user experiences.
Held at the Latour Ballroom of Wynn Las Vegas, the exclusive showcase outlined how Samsung is embedding intelligence across screens, appliances, and health technologies to become what it calls a true “companion to AI living.”
At the center of the presentation was Samsung Electronics Co., Ltd.’s belief that AI should feel personal, intuitive, and seamlessly integrated into daily routines. From entertainment and home management to proactive health care, Samsung framed AI as an always-on partner designed to simplify decisions, elevate experiences, and create more meaningful moments at home.
Samsung CEO and Head of the Device eXperience Division TM Roh opened the event by underscoring the company’s advantage in scale and connectivity. With a vast ecosystem of AI-enabled devices already in millions of homes, Samsung aims to move beyond isolated smart features toward unified experiences that adapt to users’ habits, preferences, and lifestyles.
Entertainment emerged as a major pillar of that vision. Samsung executives detailed how its next-generation displays combine hardware leadership with advanced visual intelligence to transform televisions into full-fledged entertainment companions.
Anchoring the lineup is the 130-inch Micro RGB TV, a new flagship that introduces a micro-sized RGB light source allowing each diode to operate independently. The result is unprecedented color accuracy, depth, and brightness, paired with a minimalist Timeless Frame design that lets the image command attention without distraction.
Powering this experience is the Vision AI Companion, an intelligent layer that goes far beyond passive viewing. Designed to interact naturally with users, it can recommend what to watch, suggest music to match the mood, or even propose meals inspired by on-screen content. Through voice interaction, viewers can personalize sound levels for crowd noise or commentary during live sports, or instantly search for recipes and send them to connected kitchen appliances. The system works across Samsung’s full 2026 TV portfolio, from Micro RGB and OLED to Neo QLED and UHD models.
Samsung also expanded its audio ecosystem, introducing new WiFi speakers designed to integrate seamlessly with its displays and soundbars, while maintaining a refined aesthetic shaped by designer Erwan Bouroullec. The company complemented its home-focused lineup with lifestyle-forward products, including an ultra-thin OLED TV with gallery-like elegance and an upgraded portable projector that adapts to walls, ceilings, and unconventional surfaces.
Underpinning the entire display experience is Samsung’s most powerful Tizen OS to date, with a promise of seven years of upgrades, ensuring that TVs evolve long after installation. The 2026 lineup also debuts HDR10+ ADVANCED and Eclipsa Audio, enhancing brightness, motion handling, spatial sound, and gaming performance. For gamers and creators, Samsung introduced its most advanced Odyssey monitors yet, led by a groundbreaking 6K 3D Odyssey G9.
Beyond entertainment, Samsung outlined how AI is reshaping the modern home. Executives revealed that SmartThings now serves more than 430 million users worldwide, giving Samsung deep insight into daily living patterns. That intelligence comes to life in products like the latest Family Hub refrigerator, now enhanced with AI Vision powered by Google Gemini. The system accurately tracks food items, simplifies meal planning, and reduces waste, while features such as “What’s for Today?” and Video-to-Recipe transform cooking from a chore into a guided, stress-free experience.
In the laundry room, Samsung showcased appliances designed to eliminate friction altogether, from all-in-one AI laundry systems to smart garment care solutions that remove wrinkles with automated air and steam. Around the home, robotic vacuums equipped with advanced sensors and conversational voice control can recognize spills, monitor pets, and enhance home security while users are away.
Samsung also highlighted a new partnership with Hartford Steam Boiler, designed to translate smart home intelligence into tangible financial benefits. By connecting appliances to SmartThings, users may qualify for reduced insurance premiums, blending AI convenience with real-world savings.
The company concluded The First Look by shifting the conversation toward proactive care. Samsung’s long-term health vision leverages wearables, appliances, and mobile devices to identify potential risks before they escalate. Through personalized coaching, connected nutrition insights, and integration with healthcare platforms, Samsung aims to move care from reactive treatment to preventative support. Ongoing research into early dementia detection further underscores the company’s ambition to use AI for long-term well-being.
Safeguarding this hyper-connected ecosystem is Samsung Knox and Knox Matrix, which form the security backbone across devices. As AI models evolve, Samsung emphasized that its security systems are evolving in parallel, with continuous risk assessment and rigorous model validation.
With its CES 2026 showcase, Samsung presented a clear message: AI is no longer confined to screens or apps. It is becoming an invisible companion, woven into daily life, quietly guiding, protecting, and enhancing the way people live.