Rosé fronts PUMA H-Street relaunch

A person with long blonde hair wearing a black and white crop top and wide jeans stands in a green field, holding gardening shears. Behind them, there is a large hedge shaped like a leaping cat against a vibrant blue sky with fluffy clouds.

Contributed photo.

Global music and fashion figure Rosé has been tapped as the face of the relaunched H-Street sneaker by PUMA.

The brand said the updated silhouette draws from its late 1990s track heritage while being reintroduced for contemporary streetwear.

Originally inspired by the Harambee racing spike, the H-Street was designed for speed and minimal weight, elements that continue to define its current version.

PUMA said the sneaker now blends performance roots with everyday styling, positioning it as a versatile option for casual and fashion-forward use.

A stack of six colorful Puma sneakers, featuring bright green, black, and vibrant pink designs, displayed against a gradient gray background.

Rosé was featured showcasing the footwear across various settings, highlighting its adaptability from relaxed outings to more styled looks.

The company said the updated design retains a lightweight build, low profile, and breathable upper aimed at comfort during extended wear.

It added that the sneaker’s shape and detailing allow it to stand out while remaining easy to pair with different outfits.

The H-Street is available in multiple color options and is being sold starting at Php 5,500 through PUMA stores, online platforms, and selected retailers.

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