In today’s digital-first world, home internet is no longer a luxury. It powers classrooms, boardrooms, movie nights, and everyday conversations that keep families close. Recognizing how central connectivity has become to Filipino life, PLDT Home is introducing an offer designed to make that connection more rewarding—and more enduring—than ever.
The new Broadband Free Forever (BFF) Promo gives new subscribers the opportunity to enjoy free fiber broadband for life, transforming PLDT Home Fiber from a monthly utility into a long-term household partner. It’s a bold move that underscores the brand’s commitment to reliability, value, and sustained digital empowerment for families across the country.
“With the Broadband Free Forever Promo, we’re making PLDT Home Fiber a long-term partner for Filipino families,” said Patrick Tang, First Vice President and Head of PLDT Home Acquisition Marketing. “This reflects our commitment to deliver reliable connectivity that families can depend on today and for the years ahead. Truly making connections last, just like a real BFF.”
Four grand winners—one each from Luzon, Visayas, and Mindanao, plus an additional lucky subscriber—will receive free fiber broadband for life. Meanwhile, 60 more winners will enjoy free fiber broadband for one year. All winners will also benefit from free installation and modem activation, along with a complimentary speed boost on their chosen plan.
The promo runs from January 15 to May 15, 2026 and is open to new subscribers of PLDT Home Fiber. Eligible plans include Fiber Unli, Fiber Unli All, Fiber Netflix, and Fiber Home Biz, catering to a wide range of digital lifestyles—from heavy streamers and competitive gamers to remote professionals and growing home-based enterprises.
As Filipino households continue to integrate technology into every aspect of daily life, PLDT Home’s BFF Promo reframes broadband not just as a service, but as a dependable partner that supports ambitions, strengthens relationships, and fuels everyday progress.
More information about the Broadband Free Forever Promo is available at www.pldthome.com/bff-2026.