PLDT Enterprise strengthens digital backbone of Coca-Cola Aboitiz Philippines

Group photo of representatives from PLDT Enterprise and Coca-Cola Europacific Aboitiz Philippines celebrating their partnership, holding soft drink cans in front of a display screen with branding for Coca-Cola Europacific Aboitiz and partners.

PLDT Enterprise and Coca-Cola Europacific Aboitiz Philippines (CCEAP) celebrate their strengthened partnership to power seamless nationwide operations through wireless and ICT solutions.

PLDT Enterprise, together with Smart Communications Inc. and VITRO Inc., has reinforced its partnership with Coca-Cola Europacific Aboitiz Philippines (CCEAP) to keep the beverage giant’s nationwide operations running seamlessly and efficiently.

CCEAP, the bottling partner and official distributor of Coca-Cola products in the Philippines, manages 18 manufacturing facilities and nearly 70 distribution centers and sales offices. With a portfolio of well-loved beverage brands and a workforce of almost 9,000 associates, the company relies on stable, secure, and high-performing digital infrastructure to keep its operations moving.

Through this collaboration, PLDT Enterprise is providing Postpaid Plans that ensure reliable communication and smooth collaboration across CCEAP’s sites nationwide. Key manufacturing and distribution locations have also been equipped with in-building solutions (IBS) to strengthen indoor mobile coverage for employees and boost daily productivity.

The partnership further extends to VITRO’s network of world-class data centers. By colocating in strategically positioned VITRO facilities, CCEAP secures its critical operational data with top-tier protection, guaranteeing business continuity, consistent product availability, and timely delivery of beverages to retailers and consumers across the country.

“We are committed to enabling CCEAP with world-class data center services that ensure operational efficiency and resilience – underscoring how digital infrastructure can drive reliability and growth for various industries,” said Victor Genuino, President and CEO of ePLDT and VITRO Inc.

“CCEAP’s scale requires reliable, uninterrupted communications across its manufacturing and distribution footprint. By providing wireless and ICT solutions, we are proud to contribute to their digital journey and long-term growth,” added Javier Lagdameo, Vice President and Head of Enterprise Revenue Group at PLDT Enterprise.

For CCEAP, the partnership ensures that Coca-Cola products reach Filipino communities without fail.

“Our operations require 24/7 connectivity, and the support we have received from PLDT Enterprise has been instrumental in helping us achieve record growth. Beyond technology, what we value most is their commitment to understanding our needs and working with us as a long-term partner to drive operational excellence,” shared Christian Gaxiola, Procurement Director of CCEAP.

The strengthened alliance highlights PLDT Enterprise’s dedication to empowering the manufacturing and FMCG sector with ICT solutions that fuel efficiency, resilience, and sustainable growth.

To learn more about PLDT Enterprise’s suite of solutions, visit https://bit.ly/pldtenterprise-cceap-partnership-pr

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