The Philippines has emerged as a regional tourism powerhouse, winning top honors at the prestigious Routes Asia Awards 2025 held in Perth, Australia. The country, represented by the Department of Tourism (DOT), was named Destination of the Year, while Cebu Pacific secured the Best Airline title for the second year in a row.
These accolades recognize the Philippines’ ongoing efforts to expand air connectivity and promote inclusive tourism through initiatives like the DOT’s “Love the Philippines” campaign. As of February 28, 2025, the country has launched 46 new domestic and 47 international routes, making destinations such as Siargao, Batanes, Panglao, and Coron more accessible than ever.
“The DOT remains committed to working closely with stakeholders to improve connectivity, open more routes, and enhance our gateways,” said DOT Secretary Christina Garcia Frasco. “With continued support from both the public and private sectors, we are confident that the Philippines will reach even greater heights as a top travel destination.”
The Philippines stood out among strong contenders including Guam, Japan, South Australia, and Thailand in the Destination of the Year category. Secretary Frasco emphasized that the award not only reflects the DOT’s efforts under President Ferdinand R. Marcos Jr.’s leadership but also showcases the united drive of its partners across the tourism sector.
Cebu Pacific’s win highlighted its significant strides in expanding connectivity, with 31 new routes added, the reopening of hubs in Davao and Iloilo, and the launch of flights to international destinations such as Kaohsiung, Chiang Mai, and Sapporo. The airline also announced the largest aircraft order in Philippine aviation history, partnering with Airbus and Pratt & Whitney—a deal unveiled at the “Future Skies for Every Juan” Gala in October 2024.
Secretary Frasco praised Cebu Pacific and other partner airlines for their vital role in tourism development. “Your commitment not only brings our islands closer together but also ensures that travel across our archipelago is convenient and enjoyable for all,” she said.
Other Philippine airports also earned recognition. Clark International Airport was a finalist in the Under 5 Million Passengers category, having won the award in 2024, while Mactan-Cebu International Airport competed in the 5–20 Million Passengers category, which it previously won in 2023.
The Philippine delegation to Routes Asia 2025 included representatives from the DOT, Civil Aeronautics Board, Civil Aviation Authority of the Philippines, and key airport authorities and operators. The awards were accepted by DOT Assistant Secretary Judilyn Quiachon, Director Warner Andrada, and Tourism Attaché for Australia and New Zealand Purificacion Suanding-Molintas.