The Philippines ranked among the top Muslim-friendly destinations among non-OIC countries in the Mastercard CrescentRating Global Muslim Travel Index 2026, the Department of Tourism said.
The DOT said the country placed in the Top 5 among destinations outside the Organization of Islamic Cooperation, while also landing in the Top 10 globally in the Communications category.
Mindanao was also recognized as the Most Promising Muslim-Friendly Region among non-OIC destinations.
Tourism Secretary Dita Angara-Mathay said the recognition showed the country’s growing push to make Halal and Muslim-friendly tourism part of its broader economic and tourism strategy.
Speaking at the opening of SALAAM: The Halal Tourism and Trade Expo Philippines 2026, Angara-Mathay said the initiative was meant to attract more visitors, support local businesses, and create more opportunities for communities.
She said the Halal economy now covers not only food certification but also tourism, hospitality, manufacturing, logistics, retail, pharmaceuticals, cosmetics, and financial services serving nearly two billion consumers worldwide.
The DOT said the Philippines had expanded its Muslim-friendly tourism infrastructure, with Halal-certified accommodation establishments increasing from 17 in 2024 to about 70 recognized establishments nationwide in 2026.
SALAAM Expo, now in its third year, serves as the DOT’s flagship platform for Halal and Muslim-friendly tourism. The event features Muslim and Halal products and services from across the country and will run until June 21 at Gateway Mall 2 in Araneta City.
