Bisaya Squad took center stage at Palawan Pawnshop Night on January 12, bringing high-energy performances to Plaza Independencia during the Sinulog festivities.
Celebrating more than two decades of service in Cebu, the Palawan Group of Companies returned to the heart of the Queen City as an official sponsor of Sinulog 2026, reaffirming its long-standing commitment to faith, culture, and community.
Now 21 years strong in Cebu, the company once again aligned itself with one of the country’s most cherished festivals, honoring the devotion to Señor Sto. Niño while bringing practical, everyday financial support closer to the people who make the celebration possible.
For Palawan Group, Sinulog is more than a festival partnership. Cebu has long been a cornerstone of the company’s growth in the Visayas, serving as a gateway to the South and a reflection of the deep trust Cebuanos place in its services.
A vibrant Palawan Group Sinulog 2026 float featuring the Pikoy mascot rolled through the streets of Cebu, highlighting the brand’s strong presence and connection with the Cebuano community during the festival.
Throughout the festivities, Palawan Group brought its promise of barato, paspas, ug walay hasul financial services to families, workers, and entrepreneurs—allowing them to focus on celebrating, reconnecting, and giving thanks, without worrying about their daily financial needs.
“Our relationship with Cebu is built on trust and shared growth,” said Ilyn Dizon, Marketing Manager for Pawning and Jewelry of the Palawan Group. “Just as the Sto. Niño inspires hope and guidance, we aim to be a steady and reliable partner for Cebuanos, whether they are meeting daily needs, pursuing new opportunities, or planning for the future. Sinulog gives us a meaningful way to engage with the community and to serve them during moments that truly matter.”
The brand’s presence was felt across the city through lively on-ground activations and participation in key festival events. One of the highlights was Palawan Pawnshop Night at Plaza Independencia on January 12, where thousands of festivalgoers gathered in a shared expression of faith and gratitude.
The evening came alive with music and energy as Bisaya Squad delivered a crowd-pleasing performance, complemented by interactive games, giveaways, and prizes that brought Palawan Group even closer to the Cebuano community.
The company also made its mark along the grand parade route with the Palawan Group Sinulog Float and took part in major festival milestones such as Sinulog Idol 2026, the Sinulog Festival 2026 Queen Coronation Night, and the GMA Caravan.
Palawan Group’s deep roots in Cebu go far beyond festival week. Today, the company operates 295 branches across the province, supported by more than 1,500 Cebuano partners and associates. On an average day, it serves around 25,000 Cebuanos through remittance services and supports over 300,000 pawnshop customers, underscoring its role as a trusted financial ally for households, workers, and micro-entrepreneurs.
This scale allows Palawan Group to remain dependable during peak seasons like Sinulog and just as present in the everyday lives of the communities it serves.
During the festival, Palawan Group brought its full ecosystem directly to the people through customer engagements at major Sinulog hubs such as Fuente Osmeña and Plaza Independencia. Festivalgoers were able to access a wide range of services—from pawnshop transactions and fast remittances via Palawan Express Pera Padala to digital payments through PalawanPay and protection solutions through ProtekTODO microinsurance.
By combining its extensive branch network with digital innovation, the company continues to strengthen its brick-tech approach, bridging tradition and modern convenience to make financial access simpler and more inclusive across Cebu.
“Sinulog is a powerful expression of faith, unity, and resilience,” said Bernard Kaibigan, Chief Marketing Officer of the Palawan Group. “By supporting the festival as an official sponsor, we reaffirm our commitment to Cebu and to our mission of providing accessible and dependable financial solutions. Our goal is to help families manage everyday transactions with ease and to give them peace of mind as they celebrate life’s most meaningful moments.”
Beyond its on-ground presence, Palawan Group extended its Sinulog participation through exclusive promotions designed to provide real, practical value. Customers enjoyed free interest on sangla transactions, a 21 percent discount on rematado items, and a 15 percent discount on select ProtekTODO accident insurance policies.
PalawanPay users in Cebu City also received a ₱10 voucher valid for three months, encouraging convenient and cashless transactions during and after the festivities. These offers reflected the company’s commitment to ensuring that financial support remains within reach not only during celebrations, but well beyond them.
While Sinulog remains a cornerstone of Palawan Group’s cultural engagements, the company also actively supports other major Philippine festivals such as Dinagyang in Iloilo and Ati-Atihan in Aklan. Across these celebrations, Palawan Group continues to show up not just as a sponsor, but as a community partner—bringing financial services closer to the people, strengthening cultural ties, and celebrating the faith and traditions that unite Filipinos.
With over 3,500 Palawan Pawnshop and Palawan Express Pera Padala branches nationwide and a growing digital platform through PalawanPay, the Palawan Group of Companies remains committed to delivering convenient, reliable, and hassle-free financial services—during iconic festivals like Sinulog and in the everyday lives of the communities it proudly serves.