More than 1,300 Filipinos took part in FundLife’s Move for Equity campaign, collectively covering an impressive 130,000 kilometers to support girls’ rights and gender equity. Spearheaded by FundLife in collaboration with Girls Got This and ON Running, the initiative aimed to raise awareness about the challenges girls face in accessing education, safe spaces, and dignified work.
Under the banner “Move for Every Girl Who Can’t,” participants pledged to walk or run at least 3.8 kilometers each day—symbolizing the ongoing journey toward opportunity and safety for girls across the Philippines.
The campaign reached a nationwide high point on March 9, 2025. In Tacloban, 203 participants, including running clubs and government officials, gathered for the Community Run at the Old Leyte Provincial Capitol. Meanwhile in Makati, 480 people joined the Community #Move event along Ayala Avenue to mark International Women’s Day with a powerful call for gender equity.
“Move for Equity isn’t just about distance—it’s about creating communities where every girl is seen, safe, and unstoppable,” said Marko Kasic, Executive Director of FundLife. “By combining sport, play, and education, we’re opening doors where they’re needed most.”
The campaign’s reach extended well beyond the physical effort. With nearly 375,000 social media engagements and support from 22 influencers, the message spread across digital platforms, inspiring more people to get involved.
One of the campaign’s most vocal champions was Project Ambassador Dana Lora, a strength and conditioning coach and avid runner, who completed the 3.8 km challenge every day. “I moved for every girl still waiting for her chance,” she shared. “Move for Equity reminded me that movement is power—especially when it’s done with purpose.”
The campaign was further amplified through partnerships with media outlets including 91.1 Love Radio, SJTV Tacloban, 98.3 Magik FM, and 104.7 Dream Radio SIKAT, broadening its impact across the country.
Following the success of Move for Equity, FundLife is preparing to launch its next campaign, Move for Play, this June. Coinciding with the UN Day of Play, the initiative invites everyone to move in support of every child’s right to dream, play, and thrive.
“Each campaign in our Move series—Move for Peace, Move for Equity, Move for Life, Move for Play—is about more than sport,” said Kasic. “It’s about resilience, solidarity, and building a future filled with hope.”
Founded in 2014 by Kasic, a former non-runner turned ultramarathoner, FundLife continues to use sport as a vehicle for social change, empowering marginalized children through safe, community-based programs that prioritize opportunity and protection.
To learn more or join the next Move event, visit https://tinyurl.com/moveforplay2025, email hello@fundlife.org, or follow FundLife on Facebook, Instagram, and at fundlife.org.
