A new credit card designed around the country’s booming food-delivery culture has officially entered the Philippine market, as EastWest Bank, foodpanda, and Visa teamed up to launch a cobranded card that pushes more Filipinos toward digital payments.
Introduced in Makati on Tuesday, the card is positioned less as a traditional financial tool and more as a lifestyle companion for consumers who live on convenience—those who order meals on the go, shop online, and prefer contactless over cash. The partners are betting on one simple insight: if Filipinos are already spending heavily on food, why not help them earn something back every time they indulge?
At the heart of the offering is a generous weekly cashback program that returns 10 percent on foodpanda transactions, capped at P4,000 per week. Early applicants get a sweetener: a waived annual fee for the first year and a complimentary six-month pandapro subscription, which unlocks exclusive platform perks.
For foodpanda Philippines, the launch is a major step in shifting its still largely cash-reliant user base into the digital space. Managing Director Daniel Jaramillo said the partnership supports the country’s broader push toward frictionless payments. “We want to make it easier for customers to move away from cash and experience a faster, simpler, and more seamless way of paying,” he noted.
Foodpanda Finance Director Lex De Castro added that the card is meant to convert long-time COD users into online payers, giving them the flexibility and security of a proper digital credit line.
EastWest CEO Jerry Ngo said the bank sees strong potential in tapping foodpanda’s customer base, which numbers over four million nationwide. With the bank aggressively expanding its cobranded card portfolio this year, the partnership is expected to bring in a new wave of first-time credit card users. “There’s a huge opportunity to introduce more Filipinos to credit while letting them enjoy rewards they’ll actually use,” Ngo said.
The card is equipped with NFC technology and is fully compatible with Google Pay, reflecting EastWest’s commitment to supporting a society that is quickly transitioning to tap-and-go payments. Ngo believes adoption will only accelerate as more Filipinos become comfortable with contactless transactions. “NFC will change the way people pay—it’s fast, safe, and it’s where everyday spending is heading,” he said.
The launch also comes at a strategically flavorful moment: the holiday season, when food spending traditionally surges. Jaramillo pointed out that many Filipinos funnel year-end bonuses into dining and celebrations, making it an ideal time to introduce a card that gives something back with every order.
With food, convenience, and rewards all converging in one product, the new EastWest–foodpanda–Visa credit card aims to turn every craving into cashback—and every delivery into a step toward a more cashless Philippines.