Actress and environmental advocate Nadine Lustre embodied ‘Mother Earth’ in a striking photo shoot on Monday (March 17, 2025), where she had the Philippine map painted across her body to promote PETA’s (People for the Ethical Treatment of Animals) latest vegan lifestyle campaign.
Lustre, known for her strong stance on sustainability and animal rights, has been following a vegan lifestyle for nearly three years. Through this campaign, she hopes to raise awareness about the impact of animal agriculture on the planet and encourage Filipinos to embrace plant-based alternatives.
PETA, which has long been advocating for ethical and cruelty-free living, emphasized the consequences of consuming animal-based products. “Animal food and by-products share the same flavors—fear, suffering, and death,” the organization stated, urging the public to consider the ethical and environmental implications of their food choices.
The campaign aims to inspire Filipinos to rethink their consumption habits and recognize the interconnectedness of human actions with nature. Through Lustre’s powerful imagery and advocacy, PETA hopes to spark meaningful conversations about sustainability and compassion for all living beings.
